How To Use a Message Sequence to Increase Your Sales,
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If there's one thing I've learnt in over 3 years of
web marketing, it is this: you *must* follow up with
your visitors.The statistics are very clear about this: the 1st
contact produces 2% of sales, the 5th to12th contacts
produce 80% of sales.I knew about this for years but didn't act on it.
Then,
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about my eBook (Ezine Writer) and offered it to my
visitors.The response was amazing - my sales almost doubled.This is how it works:When visitors leave the index page of my website,
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popup appears inviting them to join my newsletter.When they join,
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to my 5 Day Email Course,
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sequential autoresponder.But there's an important detail here. You don't want
the popup appearing when your visitors click on the
'order' link - it distracts them and you could well
miss a sale.So the popup has to be designed so that it *doesn't*
appear when the order link is clicked.You do this by including an 'exit=false' tag within
the order link. You can get the code for this - and
for the popup - at:
http://www.ezine-writer.com/popup-code.htmlThe next thing to do is set up your Message Sequence
on sequential autoresponders.There are two ways of doing it - you can use a
web-based service or you can install a script on your
server.I use a web-based service (aweber) - mainly because my
web host doesn't allow mailing scripts of any kind.Here are two of the best-known web-based services:
http://www.aweber.com http://www.getresponse.comIf you want to avoid monthly fees,
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that offer free sequential autoresponders (but they
will insert their own ads in your autoresponse):http://www.freeautobot.com/
http://www.informationbyemail.com/
http://www.autorespond-it.com/
http://www.sendfree.com/ The advantage of a web-based service is that
everything is done for you. The downside is monthly
fees and a limited number of follow-ups (you can get
more, but you have to pay for them).The second method is to install a script on your
server. Here are some scripts that give you unlimited
autoresponders:http://www.smithfam.com/follow-up.html
http://www.ursoftware.com/autoresponder/
http://www.constructorbooks.com/easysponder/The advantages of a script? You have no monthly fees
(just a one-time payment for the script) and you get
unlimited follow-ups.So, those are the tools you need to deliver your
Message Sequence.Writing your Message Sequence is quite an art and you
may need some help. Here is an excellent short
tutorial:
http://autorespondertools.com/autoresponder_follow-up_series.htmThat's it! All the info you need to double your
conversion rate.------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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