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When coming up with a logo design for your business, you can combine both abstract graphics and words. The result is a type of logo known as a combination mark, and it can work as effectively as the other types.
Some logo design artists prefer the term iconic logotype instead of combination mark. The reference and the preference may have something to do with the use of both text and graphics, all in one symbolic icon much like the graphic computer icons you see on your computer and their corresponding text labels. Regardless of semantic nuances, the essence of a combination mark is the combination itself.
One example of a familiar-because-famous combination mark is the BMW logo nike high heeled , with the letters B, M, and W inscribed above a quartered circle that has two opposite quarters rendered in sky blue. The letters, of course, undoubtedly refer to the acronym for Bayerische Motoren Werke AG (or, literally in English, Bavarian Motor Works).
But, the non-text graphic elements of the company's mark has been the subject of theorizing, speculation, and debate as to its meaning. The most common one is that the quartered circle, or the sky blue and white checkered circle, represents the appearance of a rapidly rotating aircraft propeller. One spokesperson from BMW was quick to deny the validity of this theory shortly after the speculation sprung up.
Regardless of the myths and speculations about the non-text elements of the logo buy corset , it is definitely a simple one. More than that, it projects an image of smartness and clarity, and sometimes even of sportiness. These images, of course, are quite beneficial to the company. No doubt, too, that your company can benefit much if your business logo can achieve such an efficacy in your company logo.
A good thing about the combination mark is that you can split the text component from the graphic component. This is only possible if the combination is loose, rather than integral. If the text and graphic elements are woven into an integral or inseparable image, you will have a logo that must use both text and graphics at the same time. In the case of the BMW example, you can consider it a loose combination because even if you take out the letters, the logo would still be recognizable. You can also argue that the letters B, M, and W are optionally added for completeness.
Lastly nike high heels for sale , the combination mark appears to be the most cost-effective type and is ideal for startup businesses and for enterprises with limited budget for marketing. If you consider a combination mark for your company logo design, you will potentially need less marketing for your company mark to achieve its effects on your target audience, since such a style communicates more information than the other types.