Britain bans airbrushed Julia Roberts make-up ad -

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Britain's Advertising Standards Agency published the ban afterward politician Jo Swinson complained about the 2 ads,Fish oil softgel, for foundation products made by L'Oreal's Maybelline and Lancme brands.
"Pictures of flawless rind and super-slim bodies are all approximately,Liquid Calcium Softgels, but they don't reflect reality," she said. "With one in 4 folk feeling depressed approximately their body,Softgels, it's time to consider how these idealised images are twisting our idea of prettiness.
The Scottish MP greeted the forbid,Spirulina Tablet, and said it ought perform as a wake-up phone to advertisers, urging them to "obtain back to reality."



Swinson, who has waged a long-running campaign opposition the use of "unrealistic" images in fashion and advertising, said it was "shocking" that the ASA had not been granted to penetrate the original version of the Roberts photograph.
(CNN) -- Make-up advertisements featuring actor Julia Roberts and supermodel Christy Turlington have been banned in the UK for of their polemical use of 'airbrushing'.



"On the foundation of the testify we had received we could not conclude that the ad image accurately illuminated what effect the product could achieve, and that the image had not been exaggerated by digital post production techniques," the ASA said.


Excessive airbrushing has become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don't need retouching to look great
--Jo Swinson
L'Oreal confessed the photographs it used had been digitally manipulated and retouched.

"Excessive airbrushing and digital treatment techniques have transform the criterion,Delarue Parts, merely either Christy Turlington and Julia Roberts are indeed pretty women who don't absence retouching apt see magnificent."
However, the watchdog ruled that the journal ads were misleading,hydraulic power units, and amplified the aptitude of the productions they were promoting to cover lines,hydraulic cylinder, wrinkles and blemishes.

It is no the premier period their parent company L'Oreal has fallen foul of Britain's advertising authorities. In 2007,Dietary Supplement Manufacturer, a TV commercial for its Telescopic mascara -- featuring player Penelope Cruz -- was reproved for shortcoming to make explicit she had been wearing artificial eyelashes.

"It shows just how ridiculous entities have become while there is such terror over an un-airbrushed photo that even the advertising regulator isn't permitted to see it."
The corporation described the Roberts image -- taken along somebody photographer Mario Testino -- as one "aspirational picture."
Both Maybelline and Lancme said they were "disappointed" at the ASA's verdict, insisting that The Eraser and Teint Miracle were scientifically proven,Bee Propolis Softgel, and pointing to purchaser tests which showed consumers were satisfied with their results.
But the cosmetics immense demanded they "accurately illustrated" the effects their make-up -- Maybelline's The Eraser anti-ageing foundation and Lancme's Teint Miracle --could achieve.
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