######## Ray Ban The Power Of Good SEO and Advertising

The seventh child of the Jackson family, he made his debut in 1968 as a member of The Jackson 5, beginning a solo career in 1971. His 1982 album Thriller remains the best-selling album of all time, with four others-Off the Wall (1979), Bad (1987), Dangerous (1991), and History (1995)-among the best selling. He popularized several physically complicated dance moves, such as the robot and the moonwalk, now iconic. He is widely credited with having transformed the music video from a promotional tool into an art form, with videos such as Thriller, "Beat It" and "Billie Jean" making him the first African American to amass a strong crossover following on MTV, and others, such as "Black or White" and "Scream", ensuring his popularity well into the 1990s.
Jackson's personal life generated significant controversy. His changing appearance was noticed from the early 1980s, his skin appearing paler and his facial features becoming almost androgynous. He was accused in 1993 of child ######ual abuse, and though no charges were brought, his health suffered when he started using painkillers to cope with the stress. He married twice, first in 1994 and again in 1996, and brought up three children, one of them with a surrogate mother, actions that triggered more speculation about his life. In 2005, he was tried and acquitted of different child molestation allegations, which provoked a further decline in his health. Jackson died at the age of 50 on June 25, 2009, in Los Angeles ######## Ray Ban, after suffering a cardiac arrest. His memorial service was broadcast live around the world, watched by up to one billion people.
Translating advertising copy and slogans is not just a question of translating and transposing words into a foreign language. The skill lies in producing copy which still retains the feel of the original while appealing to the reader who may be living in a completely different cultural environment. Even photographs and illustrations can be misunderstood.
In addition every language has its own typographical style and conventions including diacritical marks, punctuation and capital letters. In some countries sales and promotional brochures and related material may require to be produced to be read from right to left or vertically instead of horizontally. There are a number of languages which have an alphabet and ways of speaking which make the reading of words in English difficult and sometime almost impossible. German-speakers find it difficult to pronounce the English letter W, as in ‘white’, ‘winter’ or ‘wood’; likewise in France where words or names starting with the English letter H as in ‘hat’, ‘horse’ or ‘hotel’ can cause problems.
This is important, particularly if potential customers or buyers cannot pronounce the name of the product they wish to buy. Not only can photographs and illustrations be misunderstood in another culture, they can transmit a completely different message from the one intended, therefore every aspect of a photograph or illustration requires to be checked before it is published in another country. There are some countries where details such as just a few small lines on a person’s face may indicate a particular clan or tribe, or an additional fold in a woman’s dress may identify a woman belonging to a particular social class or caste, in both cases
this may lead to a misinterpretation of the intended message.
Some book publishers have reported cases of how companies before the 1980s made mistakes either with text copy or illustrations when trying to promote their products in countries where a different language is spoken. Whilst some may well be amusing they can result in monetary damage to company and product.
Baby food packaging in most regions of the world usually feature images of cheerful babies together with text describing package contents. Some time ago a baby food manufacturer who was marketing his products in countries where the literacy level was low, in this instance in Africa, decided to eliminate the words and text and instead limit the package description to images of cheerful babies and illustrations of contents. Unfortunately sales did not do well, as potential buyers in these countries would not purchase products which were perceived by them as containing powdered babies.
A company wishing to advertise their prestigious products in the Middle East illustrated its promotion brochure with a photograph of the armless statue of the Venus de Milo. The promotional literature was withdrawn, just in time, because in some Middle Eastern countries a severed hand or arm denotes a punished thief. The advertisement of another exporter to a middle eastern country showed an illustration of women who were, unbeknown to him, promiscuous and this nearly led him into the local law court for publishing obscene literature.
Pepsi, a well-known American soft drinks company launched their products in China under the slogan ‘Come alive with the Pepsi generation’, when the slogan was (literally) translated into Chinese it read: ‘Pepsi brings your ancestors back to life’. When this American slogan was initially translated into German it read: ‘Come out of the grave with Pepsi’. Another soft drinks company had their brand name translated into Mandarin Chinese and while the translation was phonetically accurate it was subsequently found that its literal translation changed its meaning to ‘a female horse fattened with wax’. A street trader in Vietnam sold packs of tiny plastic animals which were labelled with the following warning for parents: ‘Be careful of being eaten by small children.’
During a car test marketing campaign in Saudi Arabia the phrase ‘unbridled power’ was translated from the English text into Arabic and then printed to accompany a picture of galloping horses. This was understood by some potential local buyers to mean ‘a horse you cannot stop’ and by others ‘a car without breaks’. Several years ago a European food company made the mistake of promoting their spaghetti sauce in Japan with the promise that its flavour was genuine Italian — this was a meaningless appeal to many Japanese who could scarcely find Italy on a map. A car manufacturer intended to use the name Caprino to launch a new sports coupe. Just prior to the launch day it was pointed out that this meant goat’s dung in some of the languages of the more important Mediterranean markets. This resulted in the name being changed to Capri.
When the McDonald Corporation developed its operation in France, its Big Mac slogan was pronounced as ‘Gros Mac’ by the French, which is a slang expression for a big pimp. The name was quickly abandoned. Other book publishing companies have moved equally as fast to secure effective advertising.
Care should be taken with composing mottos and logos, which are sometimes known as the strapline. Electrolux ray ban wayfarer How To Customize A Bike_7746, the Swedish manufacturer of vacuum cleaners used the slogan ‘Nothing sucks like an Electrolux’. This was most effective in promoting its products in European markets. When they used the same slogan to launch their products in the United States, they were made aware that the word ‘sucks’ means ‘is very bad’. Sometimes a word has a very different meaning in two different languages. Silver Mist was the brand name given to a range of conservatories or domestic greenhouses, where plants are grown. In the English context the word ‘mist’ might imply something associated with weather or nature, or related to the country, however when advertising the product with the same words in Germany it immediately created the impression that they were trying to sell a new type of outdoor lavatory, since the German translation of the word ‘mist’ is dung or manure.
Historically, in their teachings, some of the Western religions have used the ########## and semi-########## human form to illustrate subjects or themes, and in the Western world the use of the human form in advertising, is nowadays accepted as normal. Many other cultures however, consider public display of female thighs and cleavages and in particular semi-##########ness as blasphemous and insulting and its use for advertising purposes would be considered by them, not only inappropriate but visually offensive and therefore subject to censorship.
Whether sales brochures and mail order catalogues for promotional use in some countries can or cannot include particular illustrations and pictures needs to be carefully investigated, if they are to reach their target audience. Representation of the human form, or certain animals and birds may, for religious reasons, be disapproved of, as may for example wine or beer glasses for alcoholic beverages, representation of the Christian cross, pictures of the clergy, monks and nuns, or the Star of David.
Means and ways of advertising vary greatly between countries. Some permit all means and ways while others permit only a few. The medium used for advertising can include — newspapers and magazines, radio, television, the internet, telephones, mobile phones and other hand-held devices, posters, billboards, illuminated advertising on buildings and freestanding sites, sandwich boards (carried a person who walks the streets and displaying posters on a solid board carried on his back and/or front), inside and outside public and private transport vehicles such as trains, buses and taxis, river and sea-going vessels, aircraft, airships and balloons; mobile advertising vans; mobile loudspeaker vans and sky-writing.
It also includes advertising in cinemas using films and cartoons. Video films including those for private viewing sometimes also carry advertising material.

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2105296 2010 年 10 月 15 日 22:57 Reading (loading. ..) Comments (0) Category: Personal Diary

Most people can eat lunch, usually roadside stalls or shops; meat and vegetables in the selection of the district are several dishes by a staff Sheng holding a spoon with you. Prime meat 2 1 4 dollars, 5 dollars 2 dirty 2 elements , inferior race on. Last August I occasionally eat a lunch in Wusheng not play the traditional dishes,未尽的情缘, but the fast-food style buffet. On the selection of 20 vegetables and vegetable products area, said by the customer to choose their own take,ナイキ エアゼニス, and then by the staff, said under the weight of the dishes by two to determine the price, every two ninety five.
now that fast-food lunch buffet, as springing up everywhere in the streets of growth; as long as there is a place where people degree of visibility in general. As a fast-food products, the taste is part of its core competitiveness, efficient, selective and more cheap is its selling point. As a central city of Wuhan, the rapid commercial and industrial development, fast-paced living. The relative concentration of office workers, most private enterprises do not provide lunch to their employees, as most of the school cafeteria lunch is also difficult to meet us after the tongue 90. Bad taste in the traditional lunch,エアマックス グレー, weight less expensive, less optional, and other food patterns than the case of a single self-service fast food has been rapid development.
15 到 20 a dish of meat and vegetarian dishes to choose to meet the food they eat dragon tiger swallow food dish the deficiency. Free Add rice, also offers free soup and porridge, to meet the needs of different people. 9 5 a couple of attractive wool prices also attracted a large number of wage earners. Such a bargain, then the operators how profitable? In actual fact, no one will be loss-making business. At first glance, very worthwhile, so I casually played some dishes. To 7 yuan, said Pentagon said on a one dollar increase 8 per meal Pentagon. In fact, the original hit with almost lunch dishes, but also you a lot. And I see basically self-service fast food is called for each side are close to a note written on a piece of paper is not allowed to play only the meat dishes, starting 5 yuan each. Rice had to add 1 million. So that it is only a innovative product strategy. The fast-food lunch mode can be seen as a product, its function is of course the most basic physical needs to meet people for dinner. How to make our target group to eat well, eat comfortable,儿童不宜多吃的20种食物--为了您的孩子健康成长,看吧, fun to eat, eat cheap, convenient food is its core demands. Promised that the traditional lunch is the birth of the core demands.
With the accelerated pace of life, quality of life improved, the entry of foreign food culture, the traditional lunch box model has been unable to meet the needs of the consumer groups. They need a can eat better, eat more, eat more bread, and eat comfortably, and cheaper to eat food, belly full of food, the core demands of comfort eating. Of course they also unusual strong consumer interest, consumer desire is also extremely active.
But with the rapid emergence of similar products, a great buffet lunch is also facing a crisis. Unusually hot year in Wuhan, the dregs biscuits market,air max 95 パープル, but in almost viral replication products crazy scenarios, it is difficult to see traces of the .
Although the pattern of self-service fast food in the Chu land has been But this also implies the rapid development of sesame seed dregs like worry. Low production costs, technical content is not high, can copy of a large, brand protection is poor, low product differentiation is a common problem of such products. Copy of the product market in Wuhan is also a terrible disaster,nike air max skyline,我一生中做的最傻的事, from the fast moving consumer goods to the pirate costume and then to food; as long as the product sold well there , a week after the homogenization of the counterfeit goods immediately came into being. From the product name,エアマックス 360, appearance, function can not copy of its right. Homogeneity in the product today, the professional brand operations,エアマックス95　ブラック, there is no difference in the product positioning, whether products or business life cycle it is not president. The market is bigger, when too many similar products, but also the total surplus of the day. Smaller market share in the case, the product will occur between the vicious competition, price war is inevitable. Price war will inevitably affect the cost of upgrading at the same time, the cost increase would inevitably lead to lower quality. There have been some element of fast food more than the state of meat, and some stores played one or two or even 9 9 2, Mao Mao, the meat dishes have fewer and fewer quality has deteriorated, the situation outside the shop discharged to the more to the less. Self-service fast-food crisis is a step by step along.
as a member of a large number of office workers, I can not help but worry about the development of food and beverage industry in Wuhan. I do not want this form of affordable food in the market disappeared. So here stand as a marketing person's point of view self-service fast food in my several suggestions
first product differentiation. We can introduce self-service for different groups of people eating fast food restaurant, fast food restaurants such as white-collar workers, the students were ethnic fast food market segment. Or horizontal positioning market, the introduction of fast food nutritional self-help, economic self-service fast food, fast food and other gourmet-type independent.
Optimization of the second
quality of the dishes. Market managers can regularly send officers to buy rival fast-food restaurants around lunch, try the other food tastes. Variety and taste in the lunch box to work hard, do you have I have , I have you do not have, we all have of me than you delicious. With the smell to attract the target groups.
third supporting service differentiation. Self-service dining fast food in general is poor, dining space, a single level of service. Managers can provide more dining environment, the service personnel who regularly clean up the table for the complete meal in order to provide a clean dining environment, but also play some soothing music to promote appetite, posted on the wall with a small number of nutrition Common sense, simple and very user-friendly warmth.
fourth brand management. All three restaurants are only a short time to change the quality of sales and sales, but to make long-term development of enterprises and products must be brand management. Accurate positioning difference is important, but the target group in addition to, and communication material, it should let them in spirit somewhat dependent on the product. Based on the above three ways, unique design, brand image and brand personality. And sufficient legal basis for protection of brand equity; and in product, price, distribution, sales, distribution, service management is to achieve a unified systematic development of the industry kingly food.