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Site location is often a word thing, but that simple sentence is hard to come by. For this simple sentence, a lot of sites took a long time, and take a lot of twists and turns of the road.

site targeting the goal with the website user base,supra women shoes, market potential and competitors are related, so it is not simple.

do site, we must first solve two problems: First, there is no site location, the second is site targeting is not appropriate. If an Internet site can not be summarized in one sentence is enough to do something, then the site is no clear position, there is no clear positioning is that there is no thought of good, no good is to explain to the target users, market environment, competitors do not have a clear understanding.

site targeting is not necessarily right, positioning in a competitive market or already saturated market, such a position with no positioning is no difference.

So, not only have a web site location, and to have a differentiated positioning. Not for the differentiation and differentiation, but the demand for the target user group differentiation, to different market space differentiation.

have clear and proper positioning, is itself a competitive advantage, to avoid detours than the opponent, with fewer resources to do more right things, so it run faster than the competition , go further.

see from the actual operation, in the case of site planning process of writing, the first site to identify and remember the location. Because it is the next step of the web site architecture design, content planning, operational planning and marketing cornerstone.

First, determine the site of the targeting site in order to prevent deviation

management guru Peter Drucker said: only mediocre, but know where to go its own people more often than talented but do not know direction one can achieve more outstanding achievements. The same is true up the site. Certainly do have a target site,air jordan 1 phat, and in order to achieve this goal, we need a web site positioning. Target site location decisions. The role of site targeting to reach a goal is to help Web site, not deviation.

such as a web site's goal is to become China's largest music site, so give this goal a niche site, that site targeting is China's music industry is to provide music services for Chinese users, such as music information, music lyrics, music downloads,christian louboutin feticha 柏拉图的故事, music cover, music reviews, music communities. Therefore,asics tigers, the site is not a game, movie, software downloads, news and other services sites. What services are available if the user will know what to do, if anything to offer easy to stretch their front. Even this goal, the reality of the operation from the point of view, the goal is a more generic, in a different market environment, it may not be a good location, location, the more difficult to focus,supra shoes zumiez 转载：恐怖的圈套――友人们千万, the more difficult to obtain rapid development.

large target goals,cheap hair straighteners ghd, but also a small target. For example, if you think that China's largest music site, is something for the future, pre-focus can also be the target. Such as early goal is to become the largest music sites cover, and that its positioning is to provide Chinese users K songs online music services, which means it's position is that cover, not the music of other areas, such as music information , music lyrics, music downloads, original music and more.

second only to determine the site location, site planning to the next step.

all aspects of planning, architecture, content, design, operations and marketing purposes are required from the site and location of departure. That planning site need to identify a strategic objective, the planning must focus on all the strategic goals and objectives. And this strategy is to position according to the website to make them.

some planning is done in-house planning staff, and some people from outside the company to complete, and some business planning is the site plan in person,supra shoe shop 美万名世贸废墟清算职员获政府6.25亿, and some are by professional officers of product planning boss intent to complete. Anyway, when policy makers determine the location and purpose of the site, the need to locate in accordance with established goals and to accomplish. Especially in the case of more than planned, each part must be in accordance with established planning purposes, this part of the need for adequate communication. Therefore, in the case of many done in collaboration, a good site prior explicit position is conducive to the smooth communication and planning, in order to maintain consistency, keep the site will not go the wrong direction.

For example, a comprehensive e-commerce sites and sites located in the baby products are different. If the baby products sites, the target user group is pregnant women and new parents. Then all the content, design, operations and marketing must focus on the purpose, will not be selling digital products,adidas golf shoes for men, sales of digital products instead. The position is