REEBOK HISTORY,
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Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s,
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In 1958,
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men asics gel running shoes, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60,
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By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. In 1982,
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In the midst of surging sales in 1985, Reebok completed its initial public offering . A year later, Reebok made its first strategic acquisition, The Rockport Company. Rockport was a pioneer in using advanced materials and technologies in traditional shoes and the first company to engineer walking comfort in all types of dress and casual shoes. In the late 1980s,
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Creating innovative products that generate excitement in the marketplace has been a central corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s, a particularly productive period began with The Pump® technology and continues today,
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In 1992,
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In the late 1990s,
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Reebok History
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