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I often view my campaigns from a lens of there are a few optimization areas that are oftentimes overlooked in a standard SEO engagement that can have significantly improve a site's SEO strategy.
Article Highlights: While search engines favor websites that are continually updated, content needs to be around long enough to be crawled and indexed
Instead of letting 404 pages litter your site as it matures,oakley sunglasses for sale SEO Software SheerSEO, SEO professionals can use a 301 to redirect users
If your website includes search functionality, you have access to valuable user insights that can influence an SEO strategy
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Let's take a look at each of these areas.
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There are typical places were SEO initiatives begin. Title tags, content strategies, and link building are the obvious places to start, but there is more to SEO than these high impact elements. As best practices in SEO elements become widely implemented, the finer details can help make the difference over the life of a campaign.
By now, people know that their sites need to be optimized to rank well in organic listings. This awareness has been compounded by Google's recent algorithmic updates that are slowly eating away at organic real estate in favor of paid and local listings. This means that marketers must continue to advance their search engine optimization efforts to ensure that their revenue-driving pages earn and maintain high rankings. With every company vying for the same top rankings and competing against paid listings, every aspect of an SEO campaign must be close to flawless.

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