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Football" is hot keywords on the Interent since World Cup in South Africa. When talking about football, people can not abandon football shoes and three famous football brands-Nike, Adidas and Puma. It is very interesting in final match that Heland worn Nike Skirt but Spain worn Adidas. Is it indicate that Adidas is the biggest winner among brand competition. However, both of players worn Nike Mercurial Vapor Superfly II. Abandon Adidas skirt, Nike football shoes really help Spain to removal of Crown. How to measure? Is that the beginning of the war between Nike and Adidas?
Before World Cup beginning, Nike soccer cleats andAdidas soccer cleats competite spokesperson in secret. Then Nike invites C Lo, Adidas invite Messi. In 2005, Messi become Adidas spokesperson after Nike invite C Lo. Surprisingly similar history, after Nike and Adidas fight Messi, they struggle Germany again.
A few months after the 2006 World Cup finals in Germany, Adidas Chief Executive Officer Herbert Hainer was visiting the Kennedy Space Center in Florida when he received an urgent call on his cell phone. Horst Schmidt, then general secretary of Germany's national soccer federation, told Hainer that Nike (NKE) was trying to sign the German national team—an Adidas team since 1954—to an exclusive sponsorship. However, Adidas never stop competition with Nike. At the World Cup tournament that kicks off on June 11 in South Africa, Adidas will sponsor the entire event and a third of the teams. Explains Hainer: "We have protected our ground fairly well." Adidas spends $125 million a year on sponsorship deals with the FIFA global league and its six top teams, according to German sports marketing consultant SPORT+MARKT. Nike spends $75 million per year for the right to sell the game-related gear of five leading teams. "They will fight tooth and nail" to stay tops in soccer, Christopher Svezia, a sporting goods analyst at Susquehanna Financial Group says. He analysis Football is, of course, the heart and soul of Adidas company. That's why Adidas signed on as sponsor of the entire tournament—as a hedge.
Seems that Adidas is the biggest champion, however, Germany just got third. So reporters find a new way to continue the competition, they selected three soccer shoes launched for the FIFA soccer World Cup 2010. They are the Nike Superfly, Adidas Adizero and Puma PowerCat 1.10 Tricks.
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