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Author:,Christian Louboutin sale Darlene BishopAdded: January 31,Christian Louboutin sale, 2007
Publishing your first ezine is a daunting task for someone who isn't' a writer or who has never written much before. Perhaps you don't feel confident in your writing skills or believe you don't know enough about ezine publishing to make it worthwhile. Since ezines are a TREMENDOUS,Christian Louboutin sale, no-cost marketing strategy, you would do well to overcome your fears of epublishing. You CAN develop a winning ezine to promote your business, build your contact database and create a credible public image for your company and Website. Here are some ideas to help you get started...
=> Check out the competition.
Before you begin, look at other ezines that are similar to what you plan to publish. See how they're formatted,Christian Louboutin sale, what kind of articles they carry,Christian Louboutin sale, how they're designed. Jot down the things you like,Christian Louboutin sale, and the things you don't like about what you find. It will give you a starting point upon which to base your own design.
=> Decide on the format you'll use.
Text,White Christian Louboutin Hidden-Platform Pump, HTML, PDF, print. Will you email a full issue or simply send a note that the ezine is available online. All of these are possibilities. You just need to determine which one works best for you and your audience.
=> Using what you've learned,Nude Christian Louboutin Miss Boxe 70mm Wedges Pump, draft a template.
What would you like your ezine to look like? Layout your masthead (the top portion of your ezine that gives the name, publisher, and issue). Include your table of contents,Christian Louboutin sale, if you plan to use one,Grey Christian Louboutin Velours Scrunch Boots, ad placement,Blue Christian Louboutin Romaine 140 Platform Sandals Booties, copyright information and disclaimer(s).
How many articles do you want to include each week? Do you want your articles separated by lines of dashes,Christian Louboutin sale, plus signs, commas? Do you want to include classified ads? Where do you want the ads located? All of these are topics you should consider up front. Then you would do well to create a template with the format you like.
=> Use a good listserver that automates your subscription process.
As your list grows,Nude Christian Louboutin Rose Carved Peep Toe Pumps, you won't want to handle every subscribe/unsubscribe request manually. Be sure to find a listserver that will handle these requests for you automatically.
=> Provide subscribe/unsubscribe info in EVERY issue.
Some listservers such as Topica.com or YahooGroups.com automatically insert subscribe and unsubscribe information in each issue. If your listserver doesn't,Blue Christian Louboutin Zigounette 140 Sandals, be sure to include this information in your template. You certainly don't want to make your customers and prospects angry because they can't figure out how to opt-out of your publication.
=> Begin writing or locating content.
What kind of articles do you plan to use for the first few issues? WIll you write them yourself or find them online? Be sure your content is fresh and as original as you can make it. Your ezine won't have a chance at success if it's just another article bank filled with content that your readers have seen elsewhere.
=> Proofread EVERY WORD!
Check spelling, grammar,Black Christian Louboutin Miss Fast Plato Ankle Boots, clarity, standardization.
=> Proofread again,Christian Louboutin sale!
As a writer, editor and proofreader with nearly 20 years experience,Christian Louboutin sale, believe me when I say that people DO NOTICE mistakes and they will be very prompt to point them out to you. You may even want to hire a professional - it's much more affordable than you think, and it can potentially mean the difference in retaining a customer or prospect and losing one.
=> Promote your ezine EVERYWHERE,Christian Louboutin Lady Peep Spikes 150 Peep Toe Pumps!
Once you've set up your listserver,Christian Louboutin sale, designed your template and created your first issue, begin to promote your ezine and find subscribers.
My article, Over 65 Places to Promote Your Ezine,Christian Louboutin sale, will help you submit your ezine to online directories and give you ideas and tactics you can use to begin growing your subscriber immediately. You can read it online at http://christiansitesolutions.com/ar...65places.shtml
Once you discover how fulfilling and rewarding (both financially and in terms of personal satisfaction) it is to publish an ezine, you'll wonder why you took so long to begin. And the increase in your Website traffic and profitability will assure you that you made a sound decision to join the exciting world of epublishing.
Darlene "Dee" Bishop is a Christian pastor, writer, and creative designer who has successfully worked online since 1998. Visit her website at http://christiansitesolutions.com and learn how her common sense marketing and website design solutions helps Christians develop a valuable online presence.