Computerworld - Being at the top of a search engine results page can mean the difference between business success and failure. So,
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Absolutely anything?
If so,
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Search engine optimization (known as SEO) involves actions intended to get your page listed higher on a search engine results page. In the past 15 years,
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The problem is that there are ways of trying to improve your standing that are considered legitimate by the search engine companies like Google,
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Just ask $17 billion retailer J.C. Penney,
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"Our high [search engine result] rankings were pushed down," Darcie Brossart, Penney's vice president of communications in Plano, Texas,
must de cartier, confirmed concerning the sanctions Google imposed. "We have terminated our relationship with our former natural SEO firm. We don't know how it happened. We did not authorize it, and we were not involved."
It's important to recognize if your SEO firm (or your in-house Web expert) is venturing too close to the edge of the black-hat cliff -- because if Google or other search engines find there is some hanky-panky happening, it's your site that will suffer. "I'm not saying everyone is doing it,
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A good grounding in what the major search engines do and don't consider acceptable can help companies avoid these issues. What follows are some of the techniques that are considered legitimate -- and not so legitimate -- and how you can tell the difference.
But first, let's take a quick look at how Google ranks sites.
Google's secret sauce
The foundation of Google's trademarked site-ranking technique, called PageRank, is links, explains spokesman Jake Hubert. PageRank is based on the number of outside Web pages that link to a page,
cheep fashion necklaces, the number of pages that link to those pages, and so on.
But while links remain a major consideration in PageRank ratings,
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Further details about the algorithm are not made public,
price of cartier love bracelet, Hubert says. A public version of an individual page's PageRank rating is displayed by Google Toolbar. However, those ratings sometimes need to be taken with a grain of salt, as we'll see later in the story.
At Bing,
love pendant, a Microsoft spokesman would only say that the site uses upwards of a thousand signals when deciding search results ranking, and that the nature and weight of the signals are constantly being adjusted. Meanwhile, Yahoo Search has announced that it will use the Bing search engine.
Because the algorithms remain a closely guarded secret, many white-hat SEO techniques focus on the known element -- links -- and are aimed at getting other sites with high PageRank ratings to link to lower-ranked sites.
SEO Beware of the dark side - Computerworld
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