By the end of 2010, crowd China's annual participation in organized outdoor sports, more than 300 million professionals and non-professional outdoor supplies nearly 7,000 retail stores that are formed, including fire, channel, media, exhibitions, trade union and a variety of industrial composition, the emergence of a number of other localization Pathfinder outdoor sports brand.
Although the scale of individual firms, sales gap between the relatively large: Pathfinder outdoor brands, such as less than 800 million annual turnover,
women supra tk society, the traditional sports brand Li Ning, the annual sales of 80 million, almost,
supra skytops, but the outdoor sports market,
timberland mens custom boots, China has 30% of annual growth, and domestic outdoor sports market, the rapid growth of investment and consumer groups so that the traditional outdoor sports brand and size of sales between brands gradually narrow the space for the future development of outdoor sports market is very broad.
It is understood that the Chinese outdoor market in 2010 once the industry's attention: the total market in 2008 reached 3.65 billion yuan, the total market in 2009 over 5.0 billion, based on the total market in 2010 exceeded 70 billion mark for 3 consecutive years maintained a growth rate of over 35%.
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