Dream shoemaker Legend Ferragamo family, the Itali

Ferragamo's headquarters, located in Florence, Spike monk mansion.

Museum of Contemporary Art in Shanghai at the Ferragamo 80th anniversary theme of the exhibition, From the twenties of the last century to create a shoe myth that continues today. Now, Ferragamo AG has become the world's most important luxury goods groups in the family, three generations of family members, nearly 700 million euros is sitting on huge assets and a global distribution of five hundred stores, the product range of single women from the earlier shoes, developed to clothing, bags, glasses, perfumes, accessories and even watches and so on.

March of this year, to celebrate the 80th anniversary of the Ferragamo company, the Group main 席费鲁奇奥菲拉 Ferragamo (Ferruccio Ferragamo), the Ferragamo family, the second generation, made a special trip to bring part of the family members flew to Shanghai to attend the grand celebration was held in Shanghai Museum of Contemporary Art, A special evening held at the Huangpu River and the luxury of a big show of the party, the scene of Hao Kuo, many guest stars, called Shanghai 2008, one of the most important fashion events.

I was young at the time, they are very difficult to stop me hang around all day in the cobbler shop, my family has never been done in the shoemaker, in fact, the town I was born, when the shoemaker is seen as a loss of face thing, would disgrace the family. About 12 years old, I was just a child, I was born in my town opened a small shoe store, for the production of fashionable gentry wives beautiful shoes. Some kind of magical inspiration naturally emerge in my mind, as if to recall the memory of past lives.

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Salvatore Ferragamo Salvatore Ferragamo was born in 1898 in Italy, home of about one hundred kilometers away from the Naples Monk diagram of a Mingjiao Bo village. Fourteen children in which parents ranked eleventh. Not yet reached puberty, he showed great enthusiasm for shoes, followed by Naples, 11 years old, a shoemaker apprentice, 12-year-old monk figure in Bo opened his own shop. He began to understand their future plans: make a trade is considered to be humble to become noble and up, to create a practical and perfect shoes.

Ferragamo really find the opportunity in his brothers to the United States with later. 14 years old when he first arrived in the United States, the ancient machinery and work processes so fascinated him, but he also saw the shoe-making machinery process quality Mongolian restrictions. At age 20, he went to California's Santa Barbara (Santa Barbars), together with another brother, opened a shoe repair shop.

California in those years was a thriving paradise, the film industry is thriving, Ferragamo began to mainstream director and producer of the western design of cowboy boots for their epic Rome and design Egyptian sandals. His first contract from the U.S. film company (American Film Company), such as Rudolph Valentino western boots and shoes custom actors and actresses.

Gradually, the actors and actresses found Ferragamo shoes made both beautiful and comfortable, then soon began acting in the film set and beyond the purchase of private use of shoes. At the same time, in order to reduce the high degree of comfort shoes, Ferragamo began university study in Los Angeles, human anatomy, chemical engineering and mathematics, to find more comfortable shoes that can make the mechanical structure.

When the movie industry moved to Hollywood, also will be fought in Ferragamo. In 1923 he opened a



1923, he left the Santa Barbara, Las Palmas Avenue in Hollywood and opened a shop, there are many movie stars began to visit his shop, business is booming even have time to complete your order. However, the then U.S. workers can not be produced Salvatore Toledo want shoes. In 1927, the hometown of a large shoe and shoemakers are exquisite, and he decided to return to Italy. In Florence, he opened three plants in one fell swoop to his career as 600 employees, annual output of 60,000 hands, shoe industry workers. Intuitively, he will be the most important market for the supply of origin with the most important link. Until the 21st century, the Florence area is 90% Italian shoes manufacturing origin.

Though the experienced bankruptcy and war, but the persistent efforts of Ferragamo, who continued flow of innovative design, with a heavy Italian flavor of artistic inspiration, along with numerous Hollywood actress and the enthusiasm of the door ladies sought after, that the ultimate success of the shoemaker to realize their dreams, with their own hands and won recognition throughout the world, and became an important figure in the fashion industry. His most exciting design, no doubt, that section made of nylon fishing line invisible sandals, so that he she won the Max Award Niger door (Neiman Marcus Award).

and Louis Vuitton, Cartier, the French luxury brand that is completely different Ferragamo fame in the United States. So he started the United States is the most important market. He set up the factory in Italy are for the U.S. markets, rather than focusing on the European market, it is no doubt ideally at the time But soon, the economic crisis of 1929 comes, the tide wave which makes Ferragamo break ties with the U.S. market, the company was forced to close. However, Ferragamo has not dejected, but will focus instead invest in the Italian domestic market. By 1936, the situation of his business goes well, enough so that it began to rent the two workshops and a shop. Mussolini's Italy under the rule of that time coincided with economic sanctions, which restrict the use of raw materials. The same period, Ferragamo introduced some of his best known and most widely imitated of the invention, such as the tough lightweight cork

1950's, Salvatore Ferragamo began to set up shop in London, and later extended to the New York fashion landmark Boulevard (Park Avenue) and Lord & Taylor department store, and his important customers to include in the Duchess of Windsor,Jimmy Choo Shoes, Geli Tai Garbo, Audrey Hepburn and Marilyn Monroe. Write a word to make their own success experiences.

1940, the El Salvador native Toledo with bonito, a doctor's daughter Mandara (Wanda Miletti) married woman who later became an outstanding Ferragamo family, the importance of the process of development and growth figure. Mandara follow after marriage returned to Florence, Ferragamo, and gave birth to six children. Three sons and three daughters, three sons were Feiluqiao (Ferruccio), Leonardo (Leonardo) and Massimo (Massimo), three women were Feian Ma (Fiamma), Qiao Wana (Giovanna) and Fu Er Weiya (Fulvia).

Salvatore Ferragamo died in 1960, Ferragamo Mandara company to take over all operations will be led by six children from a Ferragamo shoe brand into a including footwear, garments, bags, perfume and other integrated areas of the fashion brand.

used to evaluate the present perspective,Louis Vuitton Outlet Store, Mandara is a very distinguished women. Six children to support early years as a young widow, Mandara not only successfully taken over her husband left behind a huge industry,Gucci Online USA, but also the reputation of traditional values ​​and family, loyal defenders. As the company developed, the company has maintained a timeless and elegant image, all thanks to the excellent leadership of Mandara. She eventually became a corporate risk-taking and innovation in the winter pods, full of passion. She also received business wisdom of the financial sector and the business community is widely recognized as the including the Ente Cassa di Risparmio di Firenze many large companies, including the post of director.

Mandara Queen Elizabeth II has also been awarded the British Empire because the British Institute of Florence, she is one of the two funding, and she also served as the Florentine fashion house down he is president of the Association. In 2004, the spread of the Italian President Carlo Azeglio Ciampi awarded the highest reputation of On May 22 last year, New York State University Fashion Institute of Technology returned to Dr. Mandara awarded an honorary degree in art.

in 1960 death of founder Salvatore Ferragamo, it should be said that Salvatore Toledo I have not thought about how good the second-generation family member to take over his He married at age 42, to 62 years died suddenly. Eldest daughter Feian Ma age of seventeen, just Ferragamo company for a year. Second daughter was only fifteen years old, has just started to engage in the fashion industry.

luxury goods industry has always been a brand for the wealthy minority, but an exception crowded industry. 1960 is also a large number of individual brand emerged post-war era. Competition is intense in this moment, as the company founder and Thousands of workers in the future and the fate of the whole family immediately pressed his widow and children of the body.

Ferragamo family there was the shock that we have not known, but fortunately, the widow of Mandara Ferragamo Ms. immediately became the family's new core. The Ferragamo several children, eventually to their own management skills and design talent, successfully took over the design of the old empire Ferragamo. It is the second generation of the family, so that Ferragamo the brand continues to be the spokesman for Italian fashion.

compared to the first generation of entrepreneurs on the footwear industry specific interest, the second-generation members of the Ferragamo family, the wider interest, Ferragamo brand is also really into a wide range of age. Objectively speaking, although the second generation did not like his father, as a slew of stunning legend,Prada Handbags, but the family business has been showing relatively good record of profitability that the diversification strategy of their choice is quite successful.

eldest daughter Fei Anma the second generation of the family clearly the most important role. It introduced the classic design of the Princess Fei Anma shoes Vara. This shoe is decorated with grosgrain knots, designed in 1978, is still production. Elegant design and high comfort, make this shoe a timeless fashion. Million pairs of cumulative sales for the entire family brought a big moneymaker. It is also Feian Ma, following after her father once again won the prestigious Maxwell Award Niger door, time is in 1967 - winning away from her father, just 20 years - when she was only 24 years old. Today, Ferragamo day to produce one million pairs of shoes around, thanks to the company's diversification of production that year Fei Anma species and size of the drive shoe. Qiao Wana

second daughter also inherited a lot of the old father's creative talent. In fact, as early as 1959, Qiao Wana has launched its own brand of clothing, and the most famous in New York, Lord & Taylor department store display. Five years after his father's death, that is, Qiao Wana two-year-old that year, her mother's support in the establishment of women's clothing department of the company, marking the family business she started to become the second important promoters. In 1965, she designed the first women's collection in Florence, he displayed down Whitehall Palace. Fu Er Weiya

three women entered in the ten years of public view, his father died when she was still young. She is currently responsible for the company's scarves and accessories departments.

Feiluqiao three sons, Leonardo and Massimo were responsible for the production, the expansion of retail network, as well as men's brands and accessories. Ferragamo Feiluqiao eldest son is now the chairman of the Group.

the second generation of family members in the joint efforts of the footwear industry, from Ferragamo to expand to leather goods, men and women clothing, perfumes, accessories and other products across the board. From the early years in Europe and the United States distribution, extended to 60 countries and more than 500 shops. Recently, Ferragamo opened its first store in India. In China there are 25 sales points, and a double-digit annual sales growth.

addition to the traditional fashion, the fact Ferragamo family still beautiful scenery of Tuscany with an Il Borro villa estate, in addition to producing Bordeaux style wines, but also for the great reduction of external characteristics of the Tuscan village life. Manor in 1993 from Baron Amadeo of Aosta in Italy to buy hands down. In 2008, the estate's wine production could reach 20 million bottles, not small numbers. In addition,Louis Vuitton Outlet, the Ferragamo family still has 4 hotels in Florence, and a boat manufacturing plant.

Ferragamo 80 long years, in the Western world, the Italian fashion has been synonymous with craftsmanship and exquisite. So, from this perspective, the first three years of her father's passion for performance, after five years is the second generation of the wonderful chorus. Compared to the old second generation of the achievements of his father,Chanel Sunglasses, apparently no less.

can see a close relationship between family members. In Shanghai, Ferragamo 80 anniversary news conference space, the eldest son of Feiluqiao old mother returned a telephone call. In Italy the local morning, spread the spirit of the old lady had a hundred times to go to work.

According to recent estimates, the Ferragamo family is one of the world's richest family, the whole family around with 7 billion euros of assets. Italian luxury brand for the family-type enterprises, as time comes, is the brand with the family members of aging caused by the growing complexity of the operation.

Gucci family was faced with a number of family members to bring the views of the division and brand abuse, and almost led to the death of the brand. Only the introduction of outside investors in a decisive manner, while employing professional managers and designers after the fresh, Gucci brand was back on growth track.

Ferragamo family was lucky in that, in the joint efforts of six children and has been driven by different interests and relatively well-balanced development. Even more fortunately, in the absence of passing on the baton to the third generation successor before. Ferragamo family business has been aware of the bottlenecks encountered in the future, they are actively planning for the family business listing.

(Michele Norsa, Valentino former CEO), Mr. said, The more, the implementation of corporate management more difficult. so logically this is a normal trend is that more and more for the family business into a public listed company. outside of the CEO, the listing of enterprises and the family, rather than the other family business from within the family culture as a CEO, hidden in the public eye, the Ferragamo family apparently is the result of a comprehensive and careful consideration.

members are very good.

one of the third generation of James Ferragamo (James Ferragamo, twin sons Feiluqiao a) in a New York University School of Business visit the company disclosed that more answers多菲拉格慕 selection of successors to the family standard: they are required to have a university degree, preferably a higher degree in the work of other companies in at least 2 years, and preferably speak fluent English and know something about IT technology. Can be seen between the third generation is one of

present, among the third generation, 迪雅格格里 Anno (Diego di San Giuliano, Feian Ma's son) run the family headquarters office.安吉莉卡韦 Adams Conti (Angelica Visconti, daughter of the rich Erwei Ya), stationed at Shanghai, and is mainly responsible for China business. Sun, one of the twins, Ms. James is responsible for bags and leather products, from the dealer management, retail, marketing, creative, has been to product development. His twin brother is responsible for the Il Borro villa estate business, not part of the company's core business.

Mr Norsa, CEO and general manager, said the current listing process is not that great answer. Preparations listed in almost nine months ago to start because the quasi-back grain already Ferragamo is a global company. Mainly have to do is to prepare a large number of documents required for listing, the other is to strengthen the management of the training and management changes.

According to investment bank of Milan, Salvatore Ferragamo Group, estimated amount of the financing market this year will reach 1.5 to 1.8 billion euros.

introduction of professional managers, in addition to the listing in the future can be a strong capital support, it is clear Ferragamo family business has found that a more broad sky.

1898 年 6 月 5 日 Salvatore Ferragamo was born in Avellino (Avellino) province, the town of Bonito, in the 14 children ranked 11.

1919, he surrendered in California, Santa Barbara (Santa Barbara), a brother, and live in the 719 California Street. Ferragamo Santa Barbara State Street (State Street) 1033 No. opened a shoe repair and custom tailor shop. He started for the U.S. film company (American Film Co.) Work and study human anatomy at the University of California.

1921, he and his brother in a car accident every Elio, Elio killed, and he is a broken leg, registered with the 后萨尔瓦托勒 Ferragamo foot and leg bones patented traction system right.

1923, he opened in Hollywood, Las Palmas Avenue, Hollywood shoe store (Hollywood Boot Shop), a film actress frequented places.

1928 the first house Salvatore Ferragamo was founded.

1933, the company was forced to file for bankruptcy.

1937 年 12 月 13 日 Salvatore Toledo with cork wedge heels fashion history obtained the first patent; first paper reports on the Ferragamo on the U.S.

1940 年 11 月 9 日 Ferragamo married to women with Man Damiledi; education has six children, namely Feian Ma, Fu Er Weiya,Chanel 2.55 Bag, Qiao Wana, Leonard more Feiluqiao and Massimo.

1947 年 Ferragamo with

1954 年 Ferragamo designed for the actress Audrey Hepburn name shoes: suede leather belt studded ballet shoes.

1960 年 8 月 8 日, Mr. Salvatore Ferragamo died in Italy Poveruomo, Ms. Man 达菲拉格慕 take over the company. Their 17-year-old daughter Fei Anma in charge of women's shoes business.

1965 年 乔瓦娜菲拉 Ms. Ferragamo designed the women's clothing line in the Palazzo Pitti Palace, Whitehall exhibitions twice a year.

1970, the company began producing men's shoes and men's clothing, access to 80 years after Leonardo Ferragamo was responsible for business development; Salvatore Ferragamo products began enter the Japanese department store sales.

1985 the Manchester Rhodes House in Florence (Palazzo Strozzi) exhibition organized by Salvatore Ferragamo. This is the first retrospective of the Italian fashion brand.

1987 年 Salvatore Ferragamo retrospective of the Victoria and Albert Museum in London (Victoria and Albert Museum) opened, and becoming the most visited exhibitions.

1994 年 Ferragamo Maison Shanghai (Shanghai Maison Mode) store opening, marking the start business in China.

1996 年 Ferragamo for the

2006 年 10 月 8 day commemoration Ferragamo outstanding contribution to the film industry, Ferragamo company in Beverly Hills (Beverly Hills) won the Walk of Style Award.

2008 年 3 月 Ferragamo 80th anniversary celebration of the company. No doubt should be established in the comfort of elegant on top ... ... Just imagine you are dining or the theater in the theater had seats under the table or under them off,Yves Saint Laurent Shoes, then the shoes are there any sense, you can gracefully get up?

- Salvatore Ferragamo

people walking toe and metatarsal joints do not bear the weight, we can enjoy the good life is about.

- Salvatore Ferragamo [original] 2011 liquid wallpaper and paint trends and developments