November and December are when the silly season starts to kick in and office functions and networking events go into overdrive, it is a fabulous time to *netfurk (to netfurk is to combine FUn & woRK).
November is one of those months where we may start to buy into the mindset of being almost there...almost at the finishing line. This can be a very dangerous thing for our business momentum as we wish away November, party in December and recover for most of January. Practically losing 3 months of our year.
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Don't buy into the office and industry talk of 'Oh
Manolo Blahnik Shoes, December is the quietest month, there is no point working etc..." often Decembers are my busiest months. This is also the time to be creating work for a busy January and February.
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Quieter times of the year can also be the best time for you to have time to reflect on where your business is at and where it is heading. To make new plans, to catch up on all the things you haven't had time to do, to integrate and implement new systems and structures into your business. To have time to finally upload all those business card contacts into your database.
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It is a fantastic time to contact clients for no other reason than just to say 'hi, how has your year been' and 'have a great Christmas'. As December is a very social month it is the best month of the year to *netfurk as it is when everyone else decides it's appropriate to have client lunches. So organise some drinks, lunches and catch up with your wonderful clients in the months ahead.
Top tip -
Carry spare cards with you at all times: it is the easiest way to be growing your business everywhere you go. I find it staggering how many events I attend where people don't have their business cards on them...or else they have not brought enough with them and run out. I have bundles of spare business cards in my handbag, wallet, jacket pocket, car, desk and everywhere else I can think of. I have won a lot of business through casual conversations turning into contact details being exchanged.
The Missing Ingredient -
Just meeting people is not enough to open a relationship: you need to catch up and follow up with them as well. Imagine how many mates you would have if you never actually took the time to catch up with them... Also you probably wouldn't know very much about them; their likes and dislikes, where they hang out or how they like to spend their time.
Make sure if you are going to spend time networking that you follow up by organising a coffee meeting to get to know them better and then stay in touch. That is the missing ingredient for most people. Staying in touch.
I can't emphasise strongly enough how crucial it is. During the course of my career I have encountered countless sales people who lay all the groundwork, spending valuable hours meeting people and then they drop the ball and all their work goes to waste.
December is a great time to follow people up. Send a personalised Christmas card or invite a client to attend an event with you. Something magical happens when we spend time together outside of the boardroom, genuinely connecting and getting to know people.
* Netfurk (to netfurk is to combine FUn & woRK)
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