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All along,purple griffeys, the profit model is not clear, out of touch with the long-term financial markets,nike free australia, making the animation business has become difficult mortgage intangible assets. In early July, Guangzhou, cartoon image, "Zhang box" to get the pen to the Bank of Chinas first cartoon image of the invisible mortgage loans, so much long-term financing problems of small animation companies see a ray of hope. Experts believe that small and medium enterprises should make good use of capital animation tools that enable companies to obtain a more well-off development funds. Animation image can also mortgage on July 11, animation brand, "Zhang box" Chen,ken griffey shoes 2011, founder of Gray long to sigh, because on this day, after half a year of hard work, first to the Bank of China, "Zhang small box "cartoon image of the invisible mortgage loans. Animation business mortgage is not new,nike free run +2 shoes, but took the cartoon image of the mortgage, which is also very rare in the country. This time talking about the "legend" experience, Chen Gray also believes that this is a surprise. He told reporters, animation brand, "Zhang box" recording from last year on planning and animated cartoon films, and began to market-related derivative products,nike ken griffey 2011, but a series of planning will require substantial financial support to protect. As a small start-animation business, "Zhang box" had to face financing difficulties. Mr Gray in the "Zhang box" financing rush when the opportunity arises in the eyes. In a project promotion meeting, the Bank of China, "Zhang box" expressed strong interest in the project, and intends to carry out pre-understanding. Although seriously dubious Chen Gray introduced to the banks overall, but did not hold much hope for the loans. I did not expect a month later, Bank of China to call me again, hope of better understanding, "Zhang box" companies, and this began to Chen Gray carefully considered. "We certainly hope that borrow, but prior to the animation business loans banks very cautious, because we do not how many things can be secured, unless the animation is to take our image Zhang box." Mr Gray has no intention of an idea Bank of China has been recognized, although there has never been a precedent before the bank, but decided to explore the cartoon image of the invisible feasibility of mortgages. To this end, Chen Gray for "Zhang box" to do a cartoon image of a comprehensive assessment of the two sides found that Zhangs cartoon image of the box already has a considerable influence on its copyright and trademark has a high commercial value. "In fact, this time the credit is not a simple cartoon image of the invisible collateral,jordans heels, but in case of works of Zhang copyright and trademark rights to do a mortgage basis." Mr Gray said the results have been very satisfied with him, "Zhang small box "with their own image, surprisingly smoothly melt into a substantial amount of capital for development. Guarantee institutions leverage effect "Zhang box" financial success caused great concern in the industry, how to use the animation business to obtain capital instruments to finance the development of well-off, as more enterprises begin to think about animation. Than the cartoon image of the invisible mortgage, Chongqing, Hong enjoy digital television Zhang Lian Hong, general manager five years ago began to pay attention to the company by way of security for enterprises to raise development funds. Engaged in film and television drama production, Zhang Lian Hong six years ago to enter the animation industry, and launched the "Le Bear" cartoon brand, for animation production, development of derivatives. But burn the animation industry so she had to think about how to expand financing channels. According to Zhang Lian Hung, by chance, she found the animation business by state guarantees for small and medium companies have great strength of mortgage lending policy support, but many animation companies because long-term loan guarantee companies hitting the wall or do not understand the operation of the process,Nike Air Foamposite One shoes, ignoring the financing way. Try holding the mentality, Zhang Lian Hong began to try to guarantee mortgage companies. "In the beginning was not smooth sailing." Zhang Lian Hong, laughingly, that makes long-term guarantees from financial markets for companies and banks have their own businesses very cautious, after a few run into a wall of experiences, Zhang Lian Hong set up a special team of the company, responsibility and all types of security companies to deal with banks, the task is to allow financial institutions and their many contacts in the business, understand their strength and sincerity. Hard work pays off, many times with financial institutions, exchanges and communication, ultimately reassures banks, Zhang Lian red for the first time through the security company Sasakuma copyright secured way to get the first 4 million funding. With this successful experience, Zhang Lian Hong, and guarantee agencies, banks work more smoothly,nike air max 2009, a few years, Zhang Lian Hong has gradually obtained in this way more than 20 million yuan to solve the problems of enterprise development, financing difficulties. "In fact, countries have been expanding small and medium cultural enterprises financing, but many companies do not carefully examine the policy, not daring to try it." Zhang Lian Hong, said that only allow enterprises to more and financial market access,blue dunks shoes, in order to find the most appropriate their own business financing . Bulk loans profit model is the key to whether "Zhang box" or "Le Bear" in their access to credit for the success of the process, the final factor in determining the loan to banks, is still the animation business have a clear profit model. "Banks have only one cares about most issues, is the business to make money in the end rely on the loan." Chen Gray analysis,new nike heels 2011, "Zhang box" because a large part of the success,nike air max lebron 7 (vii), "Zhang box" series has a variety of publications in the market for a good economic, sustainable and stable and can generate revenue, which allow "Zhang box" copyright and trademark rights have collateral value. Zhang Lian Hong, said that a clear profit model to allow banks more confidence, even if it is not the way corporate profits animation animation itself. She explained, "Sasakuma" There are a variety of profit model,nike dunk uk, one of which is through the television, "Le Bear" animated to replace the television advertising resources. Although the animation itself does not make money, but to rely on business advertising time, can also produce their own profit, this is the greatest protection. You Yang Jing Zong, director of media that the movie business, "You gotta let the future be able to get institutional investors to see returns as a percentage of it?" In Zong Beijing seems, many companies do not have a clear profit model, no clear channels of product returns; coupled with the companys actual operating capacity of poor, often have done a particularly good sample holding company for investment, but these get Investment funds are not used in R & D up, which makes the investment institutions have to be careful. IDG Capital Investment Advisory Co., Ltd. Li Feng, vice president, also made it clear that "animation and game companies have good content, good communication channels, the most important realization is that there is a clear way of return, whether for institutional investors which will favor decisive significance. " Chinese Commercial News reporter Chen Jie / text animation company official website / expert opinion for the map also be used with caution despite the financial capital, "Zhang box" and "Le Bear" in the finance industry experience is worth learning, but the industry also warns to be careful treat every loan in the use of funds, while giving due consideration to whether there is sufficient capacity to repay. In response, Beijing Miura Ling Chen, general manager of Fox animation power of empathy. Back in 2007, Chen Gong, and the Bank agreed on by the spirit of Foxs cartoon image of the Miura collateral to obtain bank loans. "At that time banks prepared to lend me 200 million, just to make my investment animated film funding gap." Chen Gong has said, however,nike heels 2011, eventually rejected his loan. Turning to the reasons, Chen Gong has explained, this one-year loans can indeed solve the immediate problems, but he was clearly aware of, is investing in the animated film Spirit Fox Miura at least two or three years to generate profits, certainly can not repay short-term corporate loans, its that time shattering, simply to not loans. Chen proved the power to judge the accuracy of the investment after one year he was forced to end the animation film projects, investment funds, never to return. "Therefore, small and medium enterprises should learn to use financial animation tools, but it should also be used with caution." Chen Gong has said. (Editor: UN021) microblogging Recommended
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