Liu Chengmin mobile Internet epoch of steady deve

Liucheng Min: mobile Internet epoch of steady development of the Road
December 21, 2010 of: Guo Kaisen rebuilt Source: Guo Kaisen's blog Recommended by: avene
I broke the news nigh the globe boom in mobile broadband development, investment in people to send new hope. Morgan Stanley critic that Tremendous growth potential users to And contrast the excitement of the industry, in a group of people in Shenzhen Tencent extraordinarily tranquility, Tencent Liucheng Min, president of wireless business prudently told the founder that they believe the mobile Internet in the spring quite distant away, at this stage we must take the value nigh the user a good platform, good product to attain sustainable development in the future. The emulating is the talk Record:
Focus on user value
, Tencent 5-year conversion, the core of the wireless experience
Guo Kaisen: Since Tencent listing, reiterate the wireless business in the income share of Tencent, once in the era Monternet the proportion of 45%, but then gradually diluted, has been stable until now such a 14,5% percentage. Can you look behind at this period of history?
Liucheng Min: Tencent Wireless has been ten years old. Company proceeds also depend on the initial wireless profitability, the company most of the money when the market Monternet. Monternet began to decline in 2004,Lacoste Strap Trainers, 2005, Tencent, the establishment of the wireless sector, the time to start all year has been difficult to 06,07 to 08 a little better, 2009 is the first year of 3G, the position also occurred more huge change.
Guo Kaisen: Do you think in the process of transition, Tencent wireless experience, where the largest?
Liucheng Min: 5-year transition process, we realize 2 reasons: premier, the user value is the fundamental standard for analytical the product, can not rely on Evaluation of the native SP business is not valuable, this is very important. To decide the value is not a user, because the existence of a user value is the product of reason. Therefore, SP was portion of our business such as mobile QQ service, is competent to addition customer value and optimize the user experience; the same time we are also seeing by MMS and WAP valuable business can do better, we have in these areas persist to work hard, and often optimized. Therefore, it is because we live to the user value and not superfluous marketing,Lacoste Arin Patent Trainers, do not be also dependent on channels, or ready-made user base to pull the user, and to ascertain a direction to maintain customers, to customer satisfaction.
Second, we must make full use of the advantages of Tencent resources and take the way of integration of wired and wireless, cable should be rotated into the advantage of the advantages of wireless, we must create their own platform, the Internet economic, or economies of coverage, or call platform for economic, mobile Internet also has this function. If there is not foundation for such a large user pedestal and traffic, is laborious to produce extra value-added services or advertising revenue. So, 8 years ago we started going on mobile QQ, Tencent mobile phone web. When our mobile phone users and Tencent QQ have a certain sum of time, we started 4 years ago in the building for other platforms such as gaming platforms, we co-operate with China Mobile Mobile Games Center, which is we contrast the innovative business mode. After we have a lot of innovation and current business models: case in point, like Internet games, like pass through the charging mode, and we began to actively attempt to SNS game on the phone, cell phone games on the network. Although the WAP edition of the user experience is not very good, although, gave some specific user teams (in particular, the conditions are not Internet users) to create a large amount.
Guo Kaisen: Through the transformation, is not namely a problem? that: all are from
Liucheng Min: Yes, but also by SNS community has amassed a large user base, so to make our great platform for mobile phones and mobile phone Tencent QQ more stable platform.
Guokai Sen: In the elapse five years, our wireless business transformation process, Tencent,Lacoste Swerve Trainers, the biggest problem facing the challenge or what?
Liucheng Min: The biggest challenge, mainly from two appearances, first, the industry continues to change, we need to keep a steady proceeds growth, as a large company, you can not do the things that fast success, the need for a long-term and short-term balance. The second is to retain aptitude, primarily in 05 low 06 while the wireless Internet, so continue to give us hope, and then keep the crew, this matter is also a great dare.
mature mobile Internet business model of short-term difficulties there
Guo Kaisen: You equitable said that have built value-added services and advertising platform because the hereafter, what do you think the wireless advertising industry. Future mobile Internet in digital sale and advertising will be a kind of future?
Liucheng Min: not the same as China and Japan, the Japanese mobile media advertising is developed, like mixi, Gree, several good companies, mobile advertising revenue share is larger. Mixi particular advertising revenue over its absolute revenue Qicheng. Some mobile site, digital marketing is well done, the mobile media industry is one of the largest advertising company Dentsu investment, a hundred million greenbacks in revenue a year.
I recently discovered a change, went to Japan for 3 years, mobile medium, advertisers are likewise largely virtual products and sell the game to promote music. But immediately change is, like Coca-Cola, BMW brand motorcars and additional colossal entities are compliant to proclaim ashore mobile media and even some elegance brands in Japan, mobile phone media is also fleeing.
However, China's mobile media advertising mart is still immature. The reason is that China's mobile Internet or from the three low throng started. Some high-end smart phones, such for Iphone and Android mobile phones in China is very small, accounting for mobile Internet a very small proportion of the population. In other words, folk now use mobile Internet advertising is not the determination producers and buyers. This ingredient leads us to the number of wireless Internet marketing also absence quite a long period. Japan is another,Lacoste Camden Trainers, the opening of Japan's mobile Internet e-mail is from the opening, e-mail maximum business people use.
Guo Kaisen: the scenery of mobile advertising is mainly affected along screen size, exhibit fashion and other restrictions?
Liucheng Min: relationship a mini, merely not the main reason. Because you do not CPM, but can do CPC, CPA, like Japan, then CPM, CPA and half of the ads too. Small screen does not stuff, small ample to be a correlate you can do activities, you can pay per click, or with the achieve of disbursement transactions. It is effectively a relationship and the Internet crowd. This need to bring an end to ... a relatively long process, waiting for the Internet population changes.
Guokai Sen: From the perspective of business model, you determine what is in a wireless Internet environment, it is now?
Liucheng Min: Now I think it is a slow growth time. It is a ready process. Users can not adult overnight,Womens Lacoste Observe Trainers, or the user is dramatically changing the structure; terminal platform can not be now mixed qualitative change; Network sudden overnight you can not build a complete, all the business can be flat running; can not be like the Japanese operators are given a sophisticated and well as presently as the billing environment. So I think the mobile Internet take some time ahead the arrival of spring, short term, be a adult business model there.
customers with good products and services to the healthy evolution of the future
Guokai Sen: Now three components: extremity manufacturers, Internet companies, as well as operators, which in the future in the mobile Internet industry in China, what role, it is now explicit you?
Liucheng Min: I think the operators or the most important role is dominant in the value necklace. From Japan, the United States and other countries in the development of experience, operators or the most important, because he possesses a huge user base resources, network resources, but also the right to choose the terminal, these are the most important. Mobile operators when the Internet is also facing challenges, are beneath great pressure. Everyone ambitions to try a new platform model, but is still in no way mature. Apple iphone terminal manufacturers are engaged in an App store, no other success stories.
Guo Kaisen: Tencent Why not activity such a role alike to Apple App?
Liucheng Min: We can not do. We still must make products, the development of the user, and then encounter the main needs of the user to see the evolution of it, so I think China Mobile is still the best hope I can do it, and do it for our good, too.
Guo Kaisen: Tencent future do not favor Apple's vertical integration?
Liucheng Min: This is based Tencent numerous annuals the problem DNA of one corporation, many years we secondhand to do a service provider. This is our position will not change. We do not do mobile calls, we will not do operators do, you must you in your essence areas have done well in this zone is very good. Tencent to do service,Lacoste Shoes, good products, good buyers wait to reserve them; keep him, we are here, the platform can be built up. We do not come, the platform does not exist.
Guo Kaisen: mobile Internet industry, development of the Road, product and marketing is more important do you think?
Liucheng Min: Marketing can not be over, we still support pulling products, products will have the aptitude to retain core users. Therefore, we tested the ability of indicators, or inquire a visitor to reside, so the team has a correct orientation, that is, value-oriented users, new users is important, but we also value lively users; second arrow, we look the user's dignity, as far as possible grant users to word of jaws, which is more matter-of-fact; now word of jaws are also WEB2.0 word of mouth, scatter among friends, this is distinct necessity for the spread of stronger products, hard exertion. So do all the basic products, most important, we believe that in this industry only through their good products and good services users, the future is possible to achieve steady growth.