How to build an international consumer
nike air max basketball shoes General manager of Shenzhen, Li Feiyue Blue wardrobe, Luohu District, hopes the fashion industry in the development, the Government can make a difference. He said that four years at Lo Wu, where the company never thought to develop so fast, could not bear to leave the Lo Wu. Will have a leading voice from the government to build a fashion industry base. For example, in the fashion apparel Liantang base, or gathering area known Lin Tong fashion industry to attract new businesses to start, build their own century-old. Clothing companies like Indus foot of the mountain in the business, hope that the Government support the fashion industry to support the fashion industry, based in Lo Wu, we must be able to attract more outstanding enterprise.
Government to implement positive non-intervention policy
Liuxue Jiang said, the Lo Wu after the first 30 years of development, already has a \From the consumer point of view, from daily necessities to the durable goods, to fashion goods, this process of transformation of consumption, Shenzhen should be to transition from durable goods to the fashion stage. Brand strategy today, to build an international consumer center is not wishful thinking, but the market has displayed. Fashion is not only to meet the demand, it is not only beautify life so simple, it is to create demand is desire to purchase the manufacturing plant. How a city famous? Must depend on the business, by brand, is the only way to go. Lo path of international consumer-centered development not only based on the business environment to create, but also based on the creation of its own brand, the fashion industry developed at Lo Wu, the international consumer center position is even stronger.
It is understood that, in 2009, the global luxury goods
Everybody High Seitan, China accounted for 27.5% share, an increase of 17%. In Shenzhen, there are about 60 world brands, mainly concentrated in Vientiane City Resources Among them, clothing, watches, jewelry and other fashion brands majority. March of this year, the Lo Wu District Government on the area in 2009, \Up to now, Luohu District, with 25 \. 9%, the number of well-known trademarks in China accounted for the city's total 27.8 percent, the Implementation of Brand gratifying results.
A migration from the Mainland entrepreneurs to Lo Wu laments that, when in the Mainland, five days a week for at least three days on and public security, taxation and other government departments to deal with, and moved to Shenzhen, is 9 years, city and district government non-intervention policy for small enterprises to expand, this is the best business environment. When the enterprise \
Liuxue Jiang said that building an international consumer center at Lo Wu more often to rely on market forces, the so-called market first to speak, the government push. Consistent with the latest location for companies to Lo Wu invest, the government should create a good environment to support as much as possible. For example, in location, form and scale of operations, product positioning and design, so as to help businesses ideas, think of ways, but not taking on everything. He said the city government invested over 100 million yuan to build a service platform for the gold jewelry industry will put into use, water, construction of shell building international jewelry is also included on the urban renewal projects in Shenzhen.
Lo, some elements are essential to the Lo Wu should be as creative as the center of Milan, Italy, design centers, including the brand management center and fashion publishing center, which adds up to a few concepts the positioning of the entire city. Shenzhen jewelry competitors should be in Hong Kong, Hong Kong's gross profit margin as high as 25% to 30%, Lo Wu may be beyond it there? Is entirely possible. Beginning in 2007, due to the water shell necklace neighborhoods more attractive and increasing radiation, together with the relevant national policy support and Shenzhen, the Hong Kong jewelry center may also be shaken. Hong Kong is a 60 square meters of office space needed 9000 dollar monthly rent, though it's taxation policy is very loose, but other costs of doing business is very high. Water Bay in 2009 rose 65% in the rent, have rent the sixth floor of the old plant to 47 yuan / square meter, is to find a shell in the water where 800 square meters is almost impossible, and this is the influence of industry agglomeration . Now many jewelry brand in Hong Kong would like to come, this means that Shenzhen is increasingly becoming Asia's jewelry trading center. There is no doubt, in time, the Lo Wu in the 5 to 10 years to become the world's jewelry trading center is very high.
Liu Xueqiang admits to \want to enter the Chinese market, because the occupation is tantamount to occupation of the Chinese market for half the world market. Lo jewelry, clothing and other industries have a pivotal position in the country, the Lo Wu to become the first line its own brand as well as international brands all have a lot of favorable conditions.
Shenzhen Garment Industry Association, Chen Yongfang that in the international brands to enter the Chinese market, our own brand itself will become bigger and stronger, Shenzhen and some clothing brand, said to be 100 million annual sales and even pledged to buy a LV such as large enterprises. This means that China's brand, the brand development of Shenzhen, is the only way for China's bigger and stronger brands.
4 23 afternoon, in the picturesque Fairy Lake Botanical Garden, Luohu Business Center focused almost a full house, a warm atmosphere. Party Secretary Liu Xueqiang District Government and other leaders and relevant department heads and some of its own brand business district chiefs to carry out a face to face collision of ideas, everyone in a relaxed atmosphere freely and jointly explore the Lo Wu to achieve \center \
Building an international consumer center
Lo Center? She felt an urban complex at Lo Wu has formed a very complete market, which means that the Lo Wu has been a good consumer sites, like the King Glory, is in Vientiane City, and other high-end business, is a complete concept of international consumption centers. Lo Wu every consumer market focused, theme, concept, just as we went to an international city, when it lived to the hotel, you will get a travel guide, this guidebook which what the main shopping malls, It gives you a very clear, very clear positioning, you want to do, what you buy, what you want to play, very clear. Government should lead this one.
Wutongshan is a good tourist attractions, the tourist attractions make it comprehensive to use up, fashion, travel, fashion, fashion shopping, fashion experience
Nike Lunar Glide, fashion brands, including precipitation, the precipitate to do a concept, because Tourism can not buy the most high-end fashion thing, but you can do something a comprehensive fashion. Fashion is an experience, not afraid of high-grade, the more the better grade, the center is an experience center, which is the fashion leisure travel shopping. After the formation of a street fashion theme
UGG Little Kids, Luohu District, not just the brand, the best brands in China can come in and do the theme concept, the center represents what? In fact, to clothing, jewelry based, including perfume, make a city of fashion consumption, fashion travel, fashion, interactive shopping chain supporting it, this is the perfect international consumption centers.
Jewelry Co., Ltd. Shenzhen with the Pacific has just recently joined President nov International Jewelry & Watch Fair in Basel, Switzerland victorious return, TTF is the first to enter the jewelry exhibition in Hall 2 of the jeweler, as \pride. Nov that brand building is an ambitious proposition, Shenzhen, products to enter the hearts of people around the world, jewelry industry, promising in this regard.
In the process, many foreign practices are worth learning. First, create a fashion center here, after the success can be replicated in the Yangtze River Delta, Pearl River Delta
Air Max LTD Men, north, southwest and even in foreign countries can be replicated. Fashion center of the building is the promoter of the Government, enterprises play a leading role, can do a long-term business model.
\ A five or ten years of brand, consumers may know; a three decades-old brand, that would be a very popular brand; If you are a hundred years old, people impressively! LV opened last year in Vientiane City, the new flagship store, why can increase the turnover to 20 million a month on average every 7 minutes to sell a
handbag? This is the century-old brand power, because it is a global brand. It was agreed that the Consumer Center at Lo Wu to build, but also to create its own century-old. Lo's fashion industry including apparel, jewelry, gifts, etc., the most promising the birth of their \Once consumers identify with, people no longer have to go to Paris, Milan, Hong Kong to buy clothes, jewelry, but in Shenzhen at Lo Wu to find favorite brands.
\We have no real ability to see, and all of you entrepreneurs are building an international consumer center Luohu the main force, I hope common light sparks ideas, sharing the wisdom of the feast, for the next 30 years go Lo better and faster brainstorming. \Fan comb, from policy support to the market trends, from the environment to create the improvement to the service and consumption habits
Nike Air Zoom Victory, consumer behavior and consumer psychology, etc. are involved, for the entrepreneurs to the specific issues raised by the scene, District Government and relevant departments also conducted on-site answers.
From 2004, the city government of Shenzhen in the water bay gold jewelry to create a strong industry cluster base, just five years, the achievements of the Chinese jewelry industry leading Lo position. Without this base, the Area is a mess. This indicates that the aggregation of the government in the industry and enhance the area promising. Shenzhen is now known as the capital of China's jewelry, jewelry design and manufacture of Chinese capital, this sound card is not enough, it can only represent the jewels in China, Shenzhen, influence, does not mean that the Shenzhen jewelry influential in the world. Lo have the ability to create the next decade, the international jewelry capital, led a group of local jewelry brand to the world, which is the focus of the government.
Shenzhen jewelry industry in order to climb the world-class status, but also the help of China's vast market and the national policy, the global mergers and acquisitions, strengthen their brand. The cultivation of the brand, intellectual property protection must come first and the second is to upgrade the industrial chain, low-end and low value-added, environmental pollution, processing industry and resolutely eliminated.
Years to build the world's Jewelry Trade Center
For fashion brands to take root at the Lo Wu
Liu Xueqiang also bare their minds to the entrepreneurs: District Government to work two principles, namely respect and meet the needs of the people, one is to respect and comply with the law of market economy. 30 years of economic development in Shenzhen, mainly by a bunch of entrepreneurs, a group of market players propped up. Market economy mechanisms, the operation of a relatively complete system in Shenzhen 30 years ago the most successful place. \He said that the retreat is to listen to the needs of enterprises to understand part of the Government of the shot in which such enterprises in the intellectual property, trademark registration, the environment reflects the build side, the Government is to be shot.
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