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uproar of the case, Google has finally opened the long wind and water thoroughly Chinese agents

today's agents are A luxury brand Montblanc farther across the agency into a Direct forms of unilateral, near point, Google held a news conference the agent of collective complaints of Google's various

which can convey to us the most direct message is: become a hot potato overseas brand agency and become obsolete almost a foregone conclusion; national policy,Whenever the words difficult to write, legal gaps and the shortcoming is obvious; agent early in transition areas, enhance or wise.

enter the Chinese market as the first men's luxury brand, in December 2004 before, relying on the development of agents, Zegna established a strong distribution network. In 2005, the Zegna wantonly Investment Guide in China, and they are being stopped and agents contract. Subsequently, the Zegna off cooperation with the agency five shops and three department stores, specialty stores. Depend on the development of Chinese agents, then backdoor Wenzhou Chamon, Zegna test the water without looking to China to January 2008, Montblanc announced the resumption of Credit Suisse Watch Co., Ltd. Shanghai state agency. The This

recently, the construction machinery manufacturing industry have also taken place in the agency created a hubbub with the event. and close cooperation in Xiamen, China Hao Karrie 10 years and the Inc.,Jimmy Choo Shoes, had closed the book with a piece of paper Take full control of the House after 8 years to create the Garley out of the market and sales network, ho put down the drain Karrie pre and post transition in sight.

in the Ye Hao been accused of being ungrateful, being exposed all kinds of shady worth mentioning,Monogram Wallets, as if with the ending did not help, not pity club broke up the tears on the inside!

The reason is simple - In fact, now more than 80% have been achieved world-renowned brand of Direct, agents gradually become the old times. Insiders pointed out that after a long period of time, because they do not know the Chinese market,Gucci Sunglasses, market uncertainty, the majority of foreign brands to choose cooperation with the Chinese agents sharing,With one or more functions, shift the risk, a group of large-scale private foreign trade companies has become a luxury Big brand forays into the Chinese market; 2004, in accordance with WTO commitments, the retail industry open to foreign investment, institutional barriers to break, hidden then the brand and agents for the Chinese market power of the game. Financial crisis, this game may be increasingly exacerbated.

an agent revealed that in the current pattern of interests under the brands tend to use agents to complete sales channel capital into the Chinese market, paving and the development and establishment of brand influence, while the original production of excess be effective in the market after the release; and sharing, policy changes are liable for all business risks.

for certain brands, Most people in the industry or the questions such a So brands sit still, had to adjust strategy in China to cater to the trend of global brand marketing, accelerated layout of the rapidly developing Chinese market brand. The recovery agency can not only control the profits, but also have more right to speak. Prior to 80% of the world's leading brand of Chinese agents have been used to open the domestic market, consumer brand in China since the year before a strong recovery, so have the foreign brands have accelerated the phenomenon of recovery agency.

market - no doubt become a Face the China Business Association,USA Louis Vuitton, Business Branch of the Secretary-General Zhang Watch expressed concern. He said that in recent years, some big brands spotted irregularities in the Chinese market, have a unilateral breach of contract,Chanel 2.55 Bag, and abandoned the original partners, to the healthy development of the whole market had a negative impact, how to regulate bilateral cooperation, it is urgent.

Evaporating Cloud Shanghai Jin Mao Law Firm lawyer, told reporters that the early co-brand and agents, and even signed a cooperation agreement without an oral commitment to rush action alone,Louis Vuitton Outlet Online, or simply signing of trouble, the two sides was lack of awareness of legal norms, often the end is always injured agents. Evaporating Cloud lawyers suggested that China should draw lessons from the law the legal provisions in some Western countries,Chanel Handbags, is expected to adequately protect the interests of agents (the current Chinese law protects only the interests of the actual expenditures of enterprises), this way, even if the company suffered efforts and hard returns can still be proper. Shanghai big bang, a partner Wei Si Jiang that because judicial practice in China do not support the If the expected profits of the court supported the demands, then even if the company suffered

there is another, can not be ignored, is the immediate problem before us - domestic agents how, when restructuring and turn around.

card meaning is the core technology, if not their own core technology, and always will be controlled by others, was led by the nose. Then China's auto manufacturing, for example, almost all foreign brands, China can achieve any of the open country around the world and can not, and that people in the territory of today's Chinese economy is difficult to find authentic national auto industry , and even if we spent so high price, but also did not introduce a competitive international market, the Steady stream of cars in the ocean where we can see a few more home-made genuine brand name it? This is not surprising,Christian Louboutin Outlet, because no technology is no market.

course, there are some foreign brands magnificent turn, successful transformation of our own research and development, examples of brand innovation. But in the international brands on the outsize, generous but also difficult to see but disappeared. Brand agency, upgrading and extension of the introduction of digestion and absorption, and we look forward to the former magnificent turn, also looking forward to both the same thing. (The author is the People's Daily reporter)

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