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Old 09-08-2011, 01:43 AM   #1
xiyimian
 
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Default the baby steps

An associate shared a marketing tip with me the other day. She said, "Go big, or go home". I thought about this quite a bit as it seemed so brash and arrogant. Great slogan, but what about the little guy? Then, it all made sense. Each person has the opportunity to define 'big' for herself. If we are to live our dreams and visions about how we want our lives to be, how we want to be remembered, what our contribution to our daily world could be, it IS true. Go big or go home!
Go big or go home! That one little phrase keeps me on my toes.
"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision. The next step is to break them down into "do-able" chunks, chunks that can be done in even one day. That is what gives you a definite sense of accomplishment, isn't it? The big plans are necessary,louboutin, the baby steps, imperative,mercurial vapor pas cher!
Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.
Have a vision. Have a master plan for your whole life as you presently see it. What would you like to be doing,doudoune moncler, experiencing, being or having in your life,christian louboutin pas cher, sometime in your life? What are the things that are most important, significant and valuable to you? That's big!
It is useful to break your goals down into three categories: current,christian louboutin, near future and far future. Once you have put your future goals into your subconscious mind, they are begun. It is not only action that is required. Keeping your goals in the forefront of your mind is key. Thoughtfully craft your current goals. Know how you will measure your success and plan for it. Think big! Think limitlessly. Think "out of the box". People are often limited by their minds unwillingness to stretch. Remember what Napoleon Hill said: "...if you can conceive it, and believe it, you can achieve it!"
Reflect on the biggest view of your life--your master plan. Is it big enough for you? Does it cause you to stretch to get your arms around it? If not, think a little bigger and see where it takes you. If it does, be sure you have planned the route that will get you there. Then, follow it. As you embark on each task today, ask yourself, "Am I on the road to my vision by doing this?" If not, make a correction.
To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

After you have created the "big picture" then you can decide what you would like to create immediately and pay attention to that. Timing is only one difference between short and long term goals. Another important difference is that short term goals lead directly to long term goals which fit perfectly into the master plan. And the good news is....you are in charge! You can change your master plan, and your approach to it, as your interests and priorities shift and grow. You are not locked in. A master plan is a plan for joy and passion, not a plan for duty and obligation.
Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.
Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.
If you find yourself surrounded by people who are 'thinking little' it might be difficult to find support and acceptance for your big plans. You may have to include some new associates who want to play 'big', too,doudoune moncler pas cher! You have probably heard that,moncler pas cher, if you want to run with the big dogs,mercurial vapor, you have to get off the porch! Jump off that porch and get running!
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