Posted by: Meridith Levinson in Very best Practices
Subject: Private Management
Weblog: Occupation Connection
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I'm often amazed with the amount of targeted traffic personalized branding stories make for CIO.com. My last story on the matter,
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PC-PROGRESS - Homepage, six Individual Branding Mistakes that may Threaten Your Job Search, turned nearly 16,000 page views in its first week.
The numbers notify me that CIO.com visitors are hungry for info on this subject matter. To understand why, I spoke to two private branding strategists that have encounter operating with IT professionals. They explained why private branding is this kind of a sizzling matter right now as well as it professionals' most common hang-ups round the apply.
Randi Bussin, a licensed job coach and Reach private branding strategist, attributes IT professionals' curiosity in private branding for the levels of competition in today's task market. They recognize that landing a whole new career requires a great deal a lot more energy than searching the internet and sending out resumes, she says of her consumers in IT.
At the identical time, she adds,
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"People are realizing you have to do this," says Bussin. "It's a non-negotiable. If you can't say what makes you unique from everyone else applying for the same work, you're going to have a hard time rising above the noise."
Personal branding is equally important to IT specialists who want to increase their task security, if not advance their careers with their current employers, notes personalized branding strategist Catherine Kaputa, who is also a speaker and the author of You Are a Brand!
"In the business world, soft power trumps hard power," she says. "The farther up you go in a company,
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These soft power skills, which include leadership ability,
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Despite the advantages personal branding confers to IT pros, the apply can be painful for them. Here are four frequent pain points IT professionals expertise close to individual branding:
1. Some never want personal branding to matter within their career advancement.
"A good deal of data technology people are struck by the fact that the school rules no longer apply in the business world," says Kaputa. In school, she says, the student grind pays off: Their intelligence and hard work leads to good grades and academic recognition. But in the business world,
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2. They do not like the idea that their appearance matters.
Like it or not, your private brand is inextricably bound up with your appearance—the way you dress, whether or not you wear glasses, your grooming. "There's a whole lot of evidence that packaging plays a strong role in how people view you," says Kaputa. If you want to be a VP, you need to dress the part, she says,
Windows 7 Sale Personal Branding IT Professionals
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