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Wang Gang, the reporter from Beijing
have swept the streets of "Where the object" craze has not receded, Eslite (VANCL, hereinafter referred to as where the customer) will be listed on the United States this year, the news spread like wildfire.
media reported that all passengers will be the fourth quarter of this year, the United States initial public offering (IPO), the maximum amount of financing will reach $ 1 billion in Asia this year is expected to become the largest U.S. companies IPO. Is planning to present its new round of financing matters, financing at least $ 100 million, where the customers valuation has changed from December 10 billion dollars to 30 billion U.S. dollars.
This annual growth rate of 300% of the apparel B2C companies had previously made the offer to LV, the acquisition of Converse, 5 years to achieve sales of 150 billion rhetoric. The aging founder, said in March this year, where customers will be 2011 sales target of $ 10 billion in 2012 sales If the 300 billion yuan, or later in the year to consider the second half of 2013, but only focus on the bigger scale.
present, the history of Wall Street is undergoing the most intensive wave of Chinese Internet company IPO, to industry, led by Charles Zhang, Sohu shouted,kids ken griffey shoes, "the second Internet bubble" has arrived. Then suddenly accelerated IPO process where the customers move was viewed as the bubble burst in time before the "fish big splash."
closing before the attempt to "fish big splash"
According to foreign reports, where the customer has appointed Citigroup, Goldman Sachs,nike air griffey max 1, Morgan Stanley, Rui Jin is responsible for the letter and the IPO-related matters.
this, all passengers that knowledge of public relations,yankees caps, and aging, I did not return e-mail interview with the reporter.
analysis commentators Bin said: "Where the customer e-commerce market that is facing reshuffle, where the customers business model has many uncertainties; investor fears that missed the best time to cash in; In addition, the market surges arrival of hot money flowing, continuous losses, non-profit model, several Internet companies can be listed, or never. "
Zhang also believes that the current Internet, in the high point of any customers valuation will be higher, more favorable market.
recent China-related stocks in the U.S. markets performance makes "popping", the U.S. capital markets wind mutation. Everyone has been listed on the network, Qin, good margin century declared after another break, which may affect the valuation of any customer. Bo
Senior Internet experts believe that, where the customer is too impatient to go public at this time, "Where the customer is not currently listed on a top priority, a large-scale is the most should pay attention to, and will allow the company $ 30 billion sales achieve a good profit point. " Health
senior media analysis of Yin said, "(where customers) and then forward to the current scale of operations increased uncertainty, institutional cash impulse strong, but want to have emerged with the break of the IPO to keep away from this round,wiper blades, so an initial fourth quarter. "According to Analysys Research
latest quarterly monitoring data shows that the first quarter of this year, Chinas online B2C retail market transactions reached 47.1 billion yuan. Analysys International analyst Shou delivery forecast after another this year as more B2C companies listed on the United States to catch a hot ride, will bring more capital to Chinas B2C concerns, the influx of hot money also means more.
Sun Qian, vice president of Sequoia Capital, said even the most frenzied finance e-commerce has become an industry, "Despite the current profitability of the domestic e-commerce company of only three or four real home,cheap dunks, but the amount of financing has been over $ 2 billion."
but a close any customers e-commerce industry is that there is no bubble, "With the deepening of Internet applications, penetration of the new economy (including population-based and space to enhance the market) not to mention a few companies hold Even if dozens of hundreds is possible. "
Shou send that money-burning power industry has entered the era of business, complete the IPO or financing companies, have more energy into the logistics, back office systems, customer service and other construction, in the long run will increase competition in the industry threshold, a monopolistic trends, business giants and small electric power business growing gap between the obvious. the advent of electronic business reshuffle

e-commerce is a Red Sea,griffeys shoes, the bubble has been obvious.
Taobao continue to increase investment in B2C mall to ensure that the "boss" status; rapid expansion of Jingdong Mall, announced that this year sales of $ 30 billion; own brand where the customer and the Dream Bazaar gradually won a good reputation; good music buy music Amoy net, early carved the rapid rise of new entrants. Gavin Ni, founder of the group of
clear that the golden age of e-commerce has in the past, small chance of getting a small electrical business,griffey fresh water, "we have to adjust strategy and Qing dynasties, not the electricity supplier as a key early investor."
present, clothing has become the largest e-commerce segments. McCaw has been listed, "selling computer" Jingdong and "selling books" The Dangdang will force apparel, as well as Masamasuo, Victoria Cotton,mlb cap, the early engraved also eyeing other new entrants. Where the customer is facing competitive pressure is not small.
Aged said the global capital markets industry optimistic about Chinas e-commerce is simply contrary to his expectation. "From the second quarter of 2011, the domestic B2C market will usher in the fierce competition and the shuffle, will certainly be beaten bloody, littered with corpses." He said.
In order to meet the competition, where the customer has been in advertising and marketing, logistics, mobile Internet into a huge field.
high-profile invited Han, Wang Luo Dan brands such as voice, in a city bus, subway,roger shoes, into massive media advertising, the introduction of social marketing platform, "Where the customer up to"; to the end of 2011, all passengers will have nationwide nearly 30 warehouses with a total area of ??500,000 square meters. Meanwhile, the self-built logistics wind up as the last mile distribution protection, has opened 28 cities, more than 5,000 employees, the proportion of self-built logistics to 60% -70%.
to expand sales channels, where the customer full support for mobile shopping, mobile e-commerce market, Denver; launch customer independent of any outside V + online store, while maintaining the independence of its own brand, while using third-party brand strength, stronger Eslite the size and brand.
development worries
Although "rocket speed" rapid development, but the outside world for any customer queries never stopped.
worry about any customer of advertising and marketing and logistics warehousing overwhelmed, worried about where the customer a second PPG, worry where the customer can easily be copied and beyond ... ... All in all, where customers do not only do retailers and Web platform and do long-term supply,new york hats, There is no successful model.
where the customer said the amount of advertising in 2011 reached 10 billion yuan, is expected to sell 100 million clothing. This means that every single product where the customers advertising and marketing costs as high as $ 10 This price is only 29 yuan, 69 yuan, 99 yuan, and low-cost single product where the customer is concerned, can not but that is an " luxury "in advertising.
the other hand, prices are still rising in tandem with online advertising, online advertising prices generally rose 30 percent, and other powerful media portal, and even rose by 40% -50%, or as an electrical business enterprises can not afford the pain.
this, where the customer responded, Eslite is an Internet company first, followed by a clothing brand company. So, network marketing, word of mouth marketing is regarded as the most important methods of marketing. PPG
who started off from imitation, both rely on advertising support for a living. The "Advertising + cheap" is not convincing, insiders believe that all passengers under the online retail, product development, store operations, merchandise management, supply chain management, and lack of experience, probably will step PPG footsteps.
but aging that all passengers on the main choice in advertising and marketing rather than expensive television advertising networks, and self-built logistics outsourcing logistics and PPG also completely different. "Most consumers would choose cash on delivery, if the logistics outsourcing to a third party courier and capital return will be formed account of, if there is drag accounts for a start-up company will be a fatal blow."
and put too much fear of challenge to make ends meet, aged responded that "at this stage, where the customer is still in the phase of market expansion, advertising and logistics in the input is large-scale battles the necessary investment."
Shou send that: "Where the customer is done through the Internet channel of the brands, the clients ability to control,free 3.0, but the product line under the side channels and easy-riding, for clothing and the shopping centers market research to determine ability is certainly not as good as the Younger, a lot of people say that many of the design is copied, because it is a fast-food style, philosophy and cultural aspects related to the number will be weak. "
"Where the customer the route is too low, giving the impression that hundreds of dollars to spread the goods,air griffey max, spent a considerable price to do marketing, but the positioning is cheap and will make profit margins are too small." renowned expert in Internet that analysts said.
Some analysts even believe that the model is the core of any customer capital and advertising, but not a core competency,cheap cats, is extremely easy to imitate and surpass.
"What can be imitated, not only the brand." Aged, said all passengers from the beginning to do the brand, rather than a platform,windshield wiper blade, where customers coming to fight the high cost of fashion brands, "but cost not mean cheap,king griffey shoes, too many things on Taobao cheaper than us. "