Mall chart how apt fascinate customers shopping

Many people calculate that shopping is to go where the worker where the business! Hey, whether think you may wrong, the reality is: people in a reorganization of your shopping route!
make sure the mall chart commerce, namely is, you have simple access to shopping malls urge, maybe ahead you came in and did no intend to purchase many entities, even if you equitable want a shortcut from the mall to variant location, but the specific circumstances in the mall in, you may see ashore the journal introduced a current product, to see which has not met long antecedent to buy a commodity, namely was unfortunately harmed similar items reside in the edge ..., unknowingly among, you ambition readily come from and take a see, and then pay the bill.
await until you get out of shopping malls, you will find yourself the packs to buy a lot of unplanned asset.
how is this going?
You must not think, in this chance is behind a catena of well-designed shopping center. Including the action of your corner and are within the range of their consideration.
Taiwan Rite Special Assistant Jiang Meilan Group Chairman, said: In these routes, the businesses will display the main force of the most provocative products. Sometimes, they will set up a small obstacle on the road: put one or two short cupboard merchandise, so you have to S-type trail. This will stretch your time to stay in business, increase your frequency of adjoin with other commodities, but will not let you dislike.
the random delivery of the DM also implies effort. Rite household brand new store prologues for the design of each DM, the candles will be printed on the top. Creative candles are not low not the best selling products, most people bought an and then do not buy it. But strangely, these candles published on the DM, the bully is the best symbol, many people rushed to the store holding a DM Q: Where is it?
Many people think that shopping is just a occasional thing, not rules. They are wrong, the fact is this - back in the shopping, there are a lot of shopping you do not know the secluded.
Here is our pick of the 10 questions cautiously, to see answers it!
Why do department stores are always compact than the mall?
consumers feel the different shopping experience, in fact, is reflected in the department stores and shopping malls on the main differences between formats.
pay more attention to shopping malls shopping experience and subject area than the department stores are usually large. General department store in size from a few thousand square meters to tens of thousands of square meters, there is little space for operation of department stores, more than 10 million square meters; can Mall, the 50,000 square meters within the shopping mall can only be cried a community center, an area of ​​10 square meters within the shopping mall can be called urban, suburban shopping area of ​​more than 10 million square meters. So, individually from shopping centers to determine the forms of the name, the area is most promising to determine either the factors and the size of the area to bring the direct cause of the different shopping experience.
but they can not rely solely on the area to make sure the two, because once and for all, there are less than 5 million square meters of shopping center. There are many department stores and shopping centers different. For instance, the experience of spending more and more into the conception of shopping malls, where its trade mix,GHD MK4 Gold Straighteners, there will be a lot of catering,GHD Hair Straightener, entertainment, fitness, prettiness, and other theme items entered. General shopping, dining, entertainment proportion to 50:32:18, or a higher proportion of entertainment. The department store is only commodity expense, and very few have anyone experience-type services.
one can feel the difference is that a unified department store checkout counter, consumer goods, although the choice of the counter, but the mall is to pay a fixed set of checkout. In the shopping center, the consumer is directly in the store to complete the transaction, not through a third party. The reason why such a difference, because the department store counter sales mainly through the way of revenue share (typically extracted 1 to 4 percent) profit. Unified control of each department store cash enroll counter sales, the monthly commission based on the proportion of their equilibrium page, after the sales commission will be discounted from asset back to the counter suppliers. Shopping center properties mainly through the sub-rental income profit, but shopping centers are also gradually in the instruction of the commission, the way rental + commission is creature accustom.
shown in promotional manner, a deduct department store is more or Fanquan to drive sales, shopping centers pay more attention to some of the activities held in the mall gathering popularity. However, these distinctions are narrowing, Intime Department Store CEO Daniel Chan said the department should make a similar shopping center in the form of extension services to amplify. The shopping center is also to meet the trend of discount improvements, once and for all, for cost-conscious consumers, the more discounts than the live event more active motivated them to buy. Why are the same size
stores, some supermarkets and some not?
who are compliant to buy the supermarket from the ground, carrying large bags, the dressing store upstairs educate it? In fact, the merely people going to go grocery shopping and do not pay particular consideration to those in the skylight of clothing, however those clothes can be bought merely on a floor, or they may be they are extra compliant to take the time to pick another to buy. Wanda Group found that, however the supermarket has brought a lot of flow, but the contributions to the mall,GHD Purple Straighteners, the flow of additional formats but merely approximately 10%.
but many developers still willing to mall cellar to use most of the area leased to the supermarket, even although the rent is paid by the supermarket clothes store 1 / 5 or fewer. Developers have their own computer. A supermarket in addition to radiation to the surrounding residential space, but more importantly, the early construction in the market introduction of Wal-Mart, Carrefour's cardinal business, not only to preoccupy a large number of small tenants, but also won the land, bank loans of incentives and support.
but also a subtle businessman and then calculate the wrong period. Wal-Mart shopping center in Xi'an Wanda, because the publish agreement afterward than the mall opened 6 months. Wanda base that half of the circumstance in the want of supermarkets, shopping malls favor the quite fire, and they feel a morsel sorry.
the mall if you want to set the supermarket? Early in its evolution, the introduction of supermarkets easily driven flow is a good determination. However, if the developer mature, market location and good, the introduction of the supermarket that rents killer,GHD Carry Case & Heat Mat, it appeared a bit redundant. Why is a door
ministry cache cosmetics counters are forever the premier apt penetrate?
and shopping is different to the department store shopping, the door is always first to see cosmetics. Usually folk who buy cosmetics mall to buy clothing for many, the cosmetic counters in colossal stream of people into the shopping megalopolis must pass via, easy to boost the chance to buy it.
Therefore, the huge department stores Yiceng exhibit the bounce of demand are large (can buy), high-profit cosmetics, they have the competence and willingness to pay for this premier location Shangchang the highest rent. Cosmetics are packaged together, placed neatly, good image, potentially improving the mall level. Even the savor is full of sense of smell is also the temptation of balsam into the mall to attract passers-secret arms.
Now, speed up shopping centers like the Sephora cosmetics supermarkets and salsa on the floor so eye-catching location.
Why can not find the bathroom floor in the mall?
girls should have the lavatory in the shopping line up During weekends alternatively holidays, peppery phenomenon in the mall lavatory is always overcrowded. Not even the passers-by shopping and you may also come to share this exclusive limited crouching.
developers presently discovered that the establishment of the bathroom floor in the mall is no different in the public toilets. Now, those who will try to lest the new shopping malls built in the bathroom floor, so that at fewest a few that encourage consumers to shop more than wander; and shopping malls are a mini antique to change their character in public toilets. Shanghai's Super Brand Mall is the way it is through transition,GHD Green Straighteners, simply neatly sealing of a layer of always the toilets. Why
away from the mall escalator namely always situated in the distant behind of the door?
many new shopping malls, the entrance is invisible escalator, and it will be a definite distance from the entrance, and his back door. If you want to go to the second floor, you will pass forward to take the escalator upstairs from the main entrance at every store, which increases your chances of spending in these marts.
those early years for the construction of the mall is the location of the escalator to fret about. Shanghai Super Brand Mall escalator to the position of a door, it is naturally handy for consumers, but businesses, whatever, it may decrease consumer hazard. Escalator at the mall can be the building of that annual to make good, and immediately there will be more tough to change position, only columns with large areas of advertising and advertising board to adviser the flow.
Super Brand Mall escalator floor and there are 3 such problems. Guests enter the main entrance from the eastern of the square, take the escalator to the second floor from the floor, the face is access to three of the escalator. This design led to the customer will not go into the second floor west side of the consumer. However, the Super Brand Mall has brought in experts to solve this problem, the present procedure is given a number of sale will be held in the magnetic two-story flow.
why would sometimes see a shopping center where the two outlets of the same brand?
covers some of the mall is the department store format, this department store is constantly the main shopping stores, shopping centers in the largely determines the quality.
This fusion is profitable to a wealthy shopping mall brand, but there may be the introduction of shopping malls and department stores of the same brand, the outcome is clash and vicious championship. Wanda Ningbo Intime co-operation of shopping centers and to place such a clash can only be coordinated at a later stage.
this happens there is causative: a number of sidewalk outside the supermarket will be rented to other brands use, resulting in a unattached brand and shopping centers in the coincidence of the tenants. Large supermarkets are generally required to preoccupy about two million square meters of area, but it is the tangible use of the advertisement area of ​​only about ten thousand square meters, the recess of the area, the supermarket developer to several times the rent paid to rent it out, take to pay the rent and his hedge, and sometimes even a extra.
why the new shopping mall, would like to introduce a new brand?
as a flare of a brand, you may be in order to buy the brand's clothes and stroll a mall. Therefore, those who advocate a number, only this one brand to the main shops and shopping malls, like the flow of people has played a guide role.
investment in Beijing, Raffles City, the developer Cai Meifeng Cade, administering adviser of business intended, the first time want to have more access to Beijing or even China's new brand connect. So, she deliberately recruited colleagues in Singapore, and eventually they brought 2 leased from Singapore families, the first is to do apparel, and another group is act catering, the intention is to bring hope flow through these new brands . Why Garment District
can enjoy coffee?
brand itself to its neighbor who has a very tall sensitivity, so you will see there is always next to a Nike, Adidas, those juices, coffee and other drinks are also unified in the same wafer . But few developers are gradually began to find, periodically interspersed placed about clothing and nectar, the effect may be better capable to send drinks not only added costing, but also give consumers a better shopping experience.
Now, when you are shopping thirsty, do not have to go shopping to buy a drink in the basement of the shop or go out, some drinks and clothing shopping has mix and mate together, such as Beijing Joy City's second floor - next to Starbucks fknow next to nothing ofme clothing brand. More shopping sucked each location in the atrium make the dining area, so that clothing stores are facing one open courtyard, and Shin Kong Place in Beijing, Raffles City is like that. Why do amusements brand
generally placed in the ground or higher floors?
new shopping center, ordinarily the ground and first floor will be rented to those who are renowned shops of international brands, in order to reflect the overall image of the shopping center, three more are influential in China local brands. But also international brands Nike, Adidas, Puma and so on, it will not arise on the first floor, but was placed in a higher floor or ground. The reason is sportswear style changes are not large, regardless of place where they have more normal consumers. Why go to a fantasy meal
or watching a film, always to the highest level on to the mall?
Construction in Shanghai Super Brand Mall, the designer John Jerde 2000 Winter visited the area of ​​300,000 square meters of Bangkok Bangkapit
Mfunction (iterator), see that many youth people in the altitude of the mammoth multi-functional hall waiting to watch the concert a week, so inspiration, alteration immediately later returning to the native architectural drawings, was built in the nine-story multi-purpose auditorium. Now, the multi-purpose hall has chance a major brand meeting in Shanghai, large-scale road shows, star shows the assembly.
how to enhance the flow of people into high-level mall, which is designed at the mall early developers will consider. Usually, they will restaurants, movie theaters, game rooms and so easy to put together high-level flow of the project in array to digestion high-level area and brought the crowd to the senior movement. Investment of these projects are generally completed in the early construction of shopping malls, as restaurants, cinemas and on the exhaust, floors and other hardware facilities have special absences,GHD Blue Butterfly 2011, and if beyond adjustment to the latter, then the construction prices will reason huge consume.
proved, unless the brand is especially entreating, or those placed in five layers of clothes is always better than the best-selling floor. Dinner and a movie away the crowd and muscular consumer purposes, these projects will not affect them in a high level of eagerness.
those new shopping malls, canteens proportion has been growing. The new enterprise will be in Beijing, Raffles City, on the ground floor canteens and shopping malls of the five - the highest level.
distraction formats also have the same effect. Wanda Plaza, found in the initial period is the most popular format of a supermarket, and the other movie theaters, KTV, game chambers and other entertainment projects. Thus, in terms of attracting people, Wanda has a law: only 60% of retail, dining and entertainment and other non-retail sales accounted for 40%.
In addition, some brands are always arranged sale market the maximum class in the mall, underground or dead is not easy to detect by the mall, is also purpose pedaled fabsent from these places.