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There are actually extra similarities than variations in Microsoft;s and Google;s techniques to building out their companion ecosystems for their respective hosted productivity suites.Google Apps and Office Live are not head-to-head competitors. Google Apps consists of hosted mail, calendar, document and spreadsheets. Office Reside includes hosted mail, small-business accounting,Windows Product Key, workspace and (with two of the variations) business-contact management. (Office Live isn;t a hosted version of Word, Excel, PowerPoint, etc.)Regardless of these distinctions, Google and Microsoft both understand that there;s cash to become made in convincing software program vendors, systems integrators, consultants and other partners to build on leading of their respective offerings. The adversaries also both realize the business potential of obtaining others to market hosted variations of their wares.On May possibly 18, Google quietly unveiled its “Google Apps Companion Edition” offering that it;s targeting at “ISPs,Windows 7 Home Basic, portals and other service providers.”“All you have to do is point and click in the easy admin control panel and figure out what branding you;d like to layer on leading of the products in order to produce a customized look and feel. You can actually quit spending your resources and time on applications like webmail — and leave the work to our busy bees at the Googleplex,” according to Product Manager Hunter Middleton,Windows 7 Home Premium Product Key, in a posting to the official Google Blog.Microsoft,office 2010 Home and Business product key, meanwhile,Cheap Office Home And Student 2010, is slowly but surely working to create up a spouse community around its Workplace Live set of hosted Workplace add-ons. At the recent Microsoft Mix ‘07 conference, Microsoft officials showed attendees how to customize the Workplace Live public site and applications, as well as how to develop mash-ups using Workplace Live elements.Microsoft is showcasing third-party-customized Workplace Live apps on the Office Live Marketplace. And it is centralizing resources for partners interested in building on leading of Workplace Reside on the “Workplace Live Innovate On” portal.Microsoft;s biggest prospective stumbling block here, in my opinion, is that it is expected to field its own hosted Exchange, hosted SoftGrid and hosted SharePoint offerings, thus competing with some with the very partners that it has been courting.Will partners gravitate toward Google or Microsoft in this customize-on-hosted-platforms space? Will it simply be a case of whoever has the best application programming interfaces (APIs) winning? ISVs and integrators: Are you far more inclined to develop on leading of Google;s or Microsoft;s hosted solutions? (Or neither?)