A nearly 30 square meters of shops

, Opening day sales of the popular, but most important is the business philosophy of H store popular, can be described as fame and fortune.

7:20, H A shop owner for the last time friends will be held, mainly to check the preparatory work (especially the promotional materials) implementation on the opening day of the people involved in the division of labor, the staff is divided into flyer group, sales group, site maintenance group, and everyone's responsibility to implement and focus, emphasizing attention to the details easy to go wrong,Coach Handbags, reasonable arrangements for the day time.

7:30 ~ 9:00, the scene intense but orderly work groups: promotional booth set up; leaflets groups involved in site layout, to distribute a single after 8:30; sales group sales nervously doing Preparing for work, dress, makeup, more familiar with the product promotion policies. 8:40, promotional site layout is completed, the main entrance of the venue layout to specialty center, left, sales area, special deals Duitou very eye-catching, together with the five main product booth, poster printing exhibition theme of simple and clear, Key emergent promotional product display, elegant appearance; store some of the positive twenty-hanging banners and balloons, a manufacturer of blessing, a shop philosophy, commitment to consumers and so on, very eye-catching; shop specialty store business philosophy is based on the right Background of the performance stage. Prominent theme throughout the site layout,Tiffany Jewellery, simple, and have more impact, nice.

8:30, leaflets Group 1 km in the shop near the main channel the flow of people began distributing leaflets, one-way investment, made into the issue is not only toward the target group belong to the age of 20 to 45 years old female. Leaflets content promotions, business philosophy and the various commitments to consumers, each of distributing a leaflet, staff will deliver to customers, said:

many leaflets on the benefits customers are attracted, in particular, delivery personnel vague curiosity, then Gengrang customers, consciously or unconsciously,Tsinghua University, Twelve Five strategic plannin, to the H to shop around. Far been fluttering banner site attracted into the sales area, a dollar a pack of Tide detergent, Crest toothpaste 1 yuan each, a dollar a piece of Safeguard soap ... ... stirred Rights customers desire to buy, and soon lined up special Duitou friends long before the team, buy a special product requirements: filling a simple file list to be able to buy three, the customer is also happy to participate.

9:00, music and dance performances kicked off friends, performances are carefully prepared for the target consumer groups, and therefore attractive to the audience, the site has been very popular. Program very cleverly melt into the store business philosophy, commitment to customers, and service for customers to remember pleasant H shop business ideas,Burberry Sunglasses, the content of leaflets to do a quiz, live product demonstrations, the activities to a climax ... ... has been very busy throughout the site popularity. (Opening music and dance performances take good note: programs must be the target consumer groups like the look; program must interact with the audience, subtly to convey brand messages and promotional activities; a certain timing in the sales performance to attract popular.)

atmosphere of many of its customers was the scene of infection, the initiative to stand before the consultation, sales staff based on their skin and features, professional care procedures recommended by friends personalized products program moved the hearts of customers,Coach Handbags, active customers to buy products, trading success rate is very high. At this time field maintenance work in an orderly group - call no one to take care of customers, to help sales staff dressing products, receivables, customer and other shuttle.

been so busy at 12:00, when the end of cultural performances, less flow of people, A who arrange business lunches, to sum up the work of the morning, and inspire us to continue to maintain a high degree of enthusiasm for the afternoon. 12:30 ~ 15:00, arranging holiday sales. 15:00, the repetition of the story of the morning.

an inventory of the day, sales of other similar stores opened more than twice, and note the files are very valuable target customers. Customers are also given highly H store, many customers excitedly spread the news and spread the concept of H stores, promotional benefits, fame and fortune to feel happy to open shop owner friends to spend.

is the first step, each for a commercial common sense of the opening of the first day of appearance are high priority, but not everyone can make good use of the opening of the Sky hit. How to make good use of short-term ability of the day, how to make the first day of the debut ability to create the most value? Analysis of these cases, we can come to this conclusion: the first day of opening debut, then do something right with the time.
The first publicity


opened what appeared to friends? This is a constant problem for us astray. In fact, the first day of appearance transmission shop is mainly for the core values ​​of Rights (philosophy, commitment and service to consumers.) Therefore, the first opening debut publicity, marketing the second, of course, good friends promote sales will naturally not bad. To the publicity, the following three tools one less.

1. leaflet

leaflet is a simple low-cost promotional tool that can effectively promote the concept of information and specialty store business combination is the specialty store opened in the most effective form of propaganda. Leaflets quite some fine print to reflect the beauty cosmetics, leaflets issued should also pay attention skills, usually in the marketing field near the one-way flow of people put in the main channel, only to the target customer, and if conditions allow, the main goal of three days in advance groups serving the community, so that a better effect.

2. airborne banner

airborne banner is easy to attract the attention of consumers as a propaganda tool for philosophy, banners, mainly in warm colors, to reflect the opening of the festive atmosphere. Content banners manufacturers blessing, brother store celebrations, banners hanging in the use of well-known brands on the need to pay attention to establish the restaurant has the reputation of strength, quality,Nike Air Force, observe the credibility of the image.

3. Poster

promotional posters to disseminate the main themes and content, clearly expressed this to the consumer most is the promotional offers, products and other locations in the posters, to stimulate customers to buy.

sales second

we say that the first opening debut publicity, marketing the second,Changchun Jinmailang drinks production conditions, not to say that sales are not first and foremost, but to the conditions in the dissemination of the brand to maximize sales. Specialty store profit model is usually well-known brand image building,Louis Vuitton Outlet Store Online, red sales, an unknown brand for profit. Therefore, the opening day of the marketing practices are: brands eye special promotions to attract customers, build affordable image to buy gift vouchers and other benefits to attract customers to first-class brand to drive sales of the main push is to brand the focus of the opening day of sales .

opening day's sales depend on the ability of sales staff paid off, sales representative of the image of the image of specialty,The current price of platinum , and what brand and, to establish a specialist image, which requires their professional skills strong, dedicated, strong adaptability spot , communication skills and rich experience.