什么是贺岁电影的必杀技

好莱坞大导演詹姆斯-卡梅隆的科幻巨制《阿凡达》上映,3D电影的概念在中国一下遍及起来.北京观众怀着景仰的心境,踏着难得的 大雪,去影院欣赏这部如雷灌耳的大片,影片的票房数字敏捷拔高.
《阿凡达》出场,长达三个月的贺岁档吹响了下半场的终场哨.11月中旬,随着《我的唐朝兄弟》等三部小投资 影片上映,超过30部电影先后入市,争取20亿元票房的大蛋糕.所有影片都设定了本人的"必杀技",期待着 商业上的成功.然而,纵然中国影市高速增加,一个档期里凑集了这么多影片,成果只能是几家欢喜 几家愁.
最先上映的《熊猫大侠》《火星没事》《我的唐朝兄弟》是以山寨、恶搞为特色的小本钱片子.草根电影是跟着网 络的强大而突起的,christian louboutin outlet,2006年夏天的《猖狂的石头》是胜利范本,随后这类电影见风就长、成批下线.然而没有谁学到了《石头》 的精华和创意,有形无神、低俗调笑的假货们败坏了观众的胃口,也成了今年贺岁档的首批炮灰--不一家斩获到2000万元.
随后参加混战的《花木兰》和《刺陵》走的是大明星加大局面的路线,再配上缠绵悱恻的恋情,这仿佛具备了锁定 票房的多少个主要元素.然而因为故事件节成熟,感情交换牵强,这两部投入不菲的电影都没能杀出重围,票房过 亿成了不可企及的神话.
剑走偏锋的《风波2》选定了特效为卖点,一千个殊效镜头花了1200万美元之巨.影片贡献了华语武侠片中最 惊天动地的打斗场面,但情节线却简略到了贫弱的田地:打不外大坏蛋,回家苦练武功,打逝世大坏蛋.单项指标 的遥遥当先不能带动影片全面飞升,ferragamo handbags,6千万元的票房远未到达预期目的.
《三枪拍案惊疑》殚精竭虑地堆砌贸易元素:除了张艺谋这张王牌之外,还部署赵本山跟小沈阳吸引春晚观众、《 武林别传》班底吸引网民观众、孙红雷吸引电视观众.影片在上映之初长驱直入,可是老套的搞笑和空泛的内涵远 远低于观众的等待,不佳的口碑到处传播,票房过了两亿之后上攻乏力,将确定不能实现片方"一枪一亿五、三枪 四亿五"的豪言.
只有两部影片上映后取得了口碑和票房双丰产.在哥本哈根气象大会为救命地球而争吵时,美国大片《2012》 饱含人类对地球覆灭的忧惧,以惨烈的末世气象震慑了观众的心灵,monster beats by dre headphones,创下4、6亿元的票房新纪录.《十月围城》以华语片中常见的紧凑故事和丰满情感博得了看客,已获得2、7 4亿元的票房,很有盼望冲破3亿元大关.《阿凡达》刚上映,但以其逸群绝俗的设想力和无可比较的视觉震动力 ,它必定是下半程贺岁档中的领跑者.
从贺岁档的半程战果看,反复自我的教训主义行不通,大导演和大明星的金字招牌也不作数,所有不肯动脑子和不 会动头脑的电影都受到了不同水平的挫败.那么什么是贺岁电影的"必杀技"呢?只能是对电影的诚意.电影的诚 意有两种:一种是电影的故事和情怀很真诚,另一种是电影的制造上见工夫、有诚意.假如情感真挚,制作又精致 ,那就是双倍的诚意了.《2012》视觉后果惊人,《十月围城》情绪浓度惊人,两部影片单项凸起又没有显明 弱项,而《阿凡达》在情怀和场面上都达到了很高的境界.这三部影片都是诚意之作,它们的胜出合乎优越劣汰的 法令.
这两年,中国电影市场井喷,引来了大批游资.良多人并不晓得如何制作一部有诚意、有水准的影片,他们只是埋 头出产,并期待疾速赚钱.这就造成了中国电影生产空前繁华、也空前泥沙俱下的景况,这一点在贺岁档里表示得 尤其显著.然而无情的事实表明,观众不是收褴褛的,red wing chukkas,观众有辨别力.他们可能被某些大忽悠蒙蔽一时,但他们毕竟理解用手里的票支撑有诚意的影片.贺岁档也不是 有张上映允许证就能挣钱的的天堂,是骡子是马还得到市场里去遛遛.2009年景了中国烂片最多的一年,这已 经是不争的事实.愿望贺岁档的惨烈竞争能点醒电影人,多投入些诚意和智力来为观众服务,也为他们热盼的"票 房大卖"奠定基本.

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