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Freescale and Pegatron are ushering a new era of netbooks that can merge exceptional battery lifestyle, very good seems and low cost. The two partners are hoping to bring the ARM-based netbook to market in the up coming number of months beneath the flagship of a main OEM at a retail value of $199 to $299.
When I was invited to this non-public meeting and told the netbooks will be priced at $199 and $299 I anticipated to seek out flimsy plastic prototypes. I used to be pleasantly amazed by how good they looked and they felt very effectively constructed. The prototypes have 8.9-inch displays, but they may possibly stop up with 10-inch displays. This change could suggest an even thinner profile.
They run on Linux, are designed purely as Internet devices and will supply as much as 8 hours of battery lifestyle. These prototypes were a lot thinner than other netbooks I’ve used, but still manage to have a full compliment of ports.
Details may well adjust by the time this netbook reaches the marketplace, but I’m hoping its overall design stays intact.
I talked to Alain-De Lee, the industrial designer behind this product and he calls his design concept “Mass-tige,” or the idea of bringing prestigous-looking products to the mass industry. He previously led design projects for Asus and came up with the look and feel of the Lamborghini special edition notebook.
Low-cost netbooks like these are going to put price tag pressure on other platforms, such as Intel Atom.
Here’s the official press release from Freescale:
Freescale Semiconductor targets the netbook market
Comprehensive solution centered on ARM® technology created to enable low-power, gigahertz performance netbooks at sub-$200 value points
AUSTIN, Texas Jan. 5, 2009 Freescale Semiconductor enters the fast-growing netbook industry with a comprehensive solution created to enable netbooks that feature 8.nine inch displays, supply eight several hours of battery daily life between charges and retail at sub-$200 value points.
Primarily based on the new i.MX515 processor featuring ARM Cortexâ„¢-A8 technology, Freescale’s solution includes an impressive lineup of software, components and resources to help OEMs quickly develop and deploy compelling netbook products.
A comprehensive netbook reference design centered on the i.MX515 processor is available now. Created in concert with Pegatron, the reference design features the i.MX515 processor, Canonical’s Ubuntu® operating system, a fresh power management IC from Freescale, the SGTL5000 ultra low-power audio codec and Adobe® Flash® Liteâ„¢ software, Adobe’s Flash Player for mobile phones and gadgets.
We see a huge opportunity in the netbook industry as consumers demand a lot more cost-effective and higher performing solutions,†said Lisa Su, senior vice president and general manager of Freescale’s Networking and Multimedia Group. Our solution for netbooks will enable OEMs to develop compelling products that feature cell phone-like battery lifestyle at extremely aggressive price tag points. We believe the combination of the i.MX515 processor and related enablement solutions will dramatically accelerate the evolution of this exciting new space.â€
According to analyst firm ABI Research, consumers are expected to purchase 140 million netbooks in 2013, compared with only 15 million sold in 2008. Often priced between $300 and $400 (USD), netbooks are streamlined, embedded products that provide a lot more than enough performance for a host of Internet-based activities such as social networking, surfing the Internet, using e-mail and other common tasks.
As was evident in the 2008 holiday season, the netbook market has exploded due to consumer demand for affordable and compact gadgets that allow users to conduct routine tasks like social networking or shopping on the Internet,†said Philip Solis, principal analyst at ABI Research. The netbook market is still in its infancy, and it represents a huge market place opportunity for companies like Freescale. As advanced platforms for netbooks become increasingly available, price points will drop and the market place will expand.â€
Unleashing ARM technology for netbook markets
Integrating an ARM Cortex-A8 core and manufactured using 65-nm process technology, Freescale’s new i.MX515 provides as much as 2100 Dhrystone MIPS and can scale in performance from 600MHz to 1GHz. Advanced power management features included in the i.MX515 processor, such as a dedicated, hardware-based video acceleration block, allow for extended battery existence and eliminate the need for fans or heat sinks.
By incorporating highly integrated gadgets and low-cost printed circuit boards, the Freescale solution is engineered to keep bill of materials low. In addition, the i.MX515 supports cost efficiency by featuring a memory interface supporting both DDR2 and mobile DDR1. While mobile DDR1 is ideal for the most power sensitive mobile Internet gadgets, DDR2 is better suited for netbooks as it provides low power at significantly less expense. Although the i.MX515 offers support for both, many competing Cortex-A8 platform options available today only offer mobile DDR1,
Office 2007 Professional, limiting designers’ options to maximize price savings.
The i.MX51 is one of the only processors to offer both OpenVG and OpenGL graphics cores, thereby enabling 2D and 3D graphics as nicely as Flash and SVG for enhanced user experiences. Video created for the Adobe Player is one of the leading video formats on the Internet today. Working with Adobe, Freescale plans to enable the Adobe software to run on the processor’s dedicated OpenVG graphics block, thereby extending battery daily life and enabling netbook net browsing experiences as rich and responsive as those on traditional PCs.
New netbook power management technology from Freescale
A key component of Freescale’s netbook solution is the new MC13982 power management IC. Integrating a variety of discrete functions into a single device,
Windows 7 Enterprise X64 Nokia Booklet 3G mini laptop unveiled Nokia Conversat, the MC13982 contributes to reduced size and weight of finish products while extending their battery daily life through innovative power management and control features. The device incorporates a battery charging system, four adjustable buck converters for powering the processor core and memory, two boost converters for LCD backlighting, and RGB LED displays along with serial backlighting drivers for display and keypad.
About Adobe Flash Platform
The Adobe Flash Platform is the de facto standard for delivering breakthrough applications, content and video on the Net. Adobe Flash Player and Adobe Flash Liteâ„¢ are on over 98 percent of connected computers and much more than 800 million units, and provide a lot more than 80 percent of World wide web video worldwide, ensuring that content and applications are presented consistently in the format users want. For a lot more information on the Adobe Flash Platform, visit www.adobe.com/flashplatform.
Availability
Freescale’s netbook reference design is available now. The company is currently sampling the i.MX515 processor and MC13982 power management device to tier one netbook customers. Volume production for the i.MX515 device is planned for Q2 2009 to power netbooks created for the 2009 holiday shopping season.
About Freescale Semiconductor
Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. The privately held company is centered in Austin, Texas, and has design, research and development, manufacturing or sales operations in a lot more than 30 countries. Freescale is one of the world’s largest semiconductor companies with 2007 sales of $5.7 billion (USD). www.freescale.com
Supporting comments from Freescale partners follow
Adobe: “Freescale’s netbook solution centered on the new i.MX51 applications processor is an ideal platform for showcasing the rich graphics and video capabilities that Adobe Flash Platform enables with Flash Lite,” said Danny Winokur, senior director for business development,
Genuine Windows 7 Product Key, Platform Business Unit at Adobe. “With the combination of advanced processing intelligence from Freescale and rich Internet experiences delivered by Adobe software,
Office Professional Plus Key, consumers can look forward to compelling new netbook products in 2009 and beyond.”
ARM: Consumer demand for all-day, always-on Internet experiences requires the power-efficiency and performance of the 1GHz Cortex-A8 processor,†said Mike Inglis,
Cheap Windows 7 Home Basic, executive vice president and general manager for the Processor Division of ARM Limited. With leading edge ARM technology onboard, Freescale’s i.MX515 system-on-chip is an outstanding device that may play a key role in the evolution of the dynamic and fast-growing netbook space.â€
Canonical: The increasing uptake of Ubuntu by computer manufacturers demonstrates how it is ideally suited to meet customer expectations for netbooks,†said Canonical’s director of OEM Services, Chris Kenyon. Netbook buyers want small form factor, lightweight units that offer all day computing, fast access to World wide web, email and entertainment, and a mobile-oriented user interface. The i.MX515 processor’s onboard graphics and performance and power consumption characteristics make it a great platform to operate Ubuntu.â€
Windows Enterprise Key New Generation of Netbooks
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