This is one occasion I listen to a marketing expert said. Whether the research to be accurate, however, there have been two-thirds of Nike shoes made in China simply, this is not true. Chinese-made products in overseas, compared with the manufacturing cost is the huge profits, it is an indisputable fact. Always wanted to give some specific examples, he saw a blog today, it is the image of a very specific, are reproduced below:
in Europe, shopping malls, supermarkets, often see Chinese-made goods, and the price is not Philippines. And domestic prices up, then almost all profits. Unfortunately, profits have fallen into the hands down man, manufactured goods and the Chinese companies missed. Busy as a long time, just to help people as a dowry only.
European supermarkets sell disposable lighter, a lot is imported from China. From the outside, quality than the domestic one dollar's slightly better, but not a lot of grade or worse. If you purchase large quantities from domestic, it is estimated that only a few cents at most RMB. Bursting to buy a big day even if they are willing to dig one yuan, equivalent to the euro also a hair more. But this kind of lighter,
air force 1 shoes, one to the European market is not unusual to sell 1.35-1.5 euros. An obscure lighter, much as ten times the profits is astounding.
But if the church candles and compared it is unambitious.
Europe there are many churches, parishioners and visitors into the activity or tour is free. But if you want to point a candle in the church, make a wish, they have to pay. Of course, the local charges are not confessed, some temples, like the domestic practice, called \ The difference is that the temple in the country in order to merit a point of light, no point do not expect economic power, and generally a few hundred or even thousands, tens of thousands. Points in a European church candles make a wish, as long as seven hair euros, cheaper than buying a bottle of mineral water. This looks very cheap but that is a small candle, but it features more profits. It is said that this little candle imports from China in Tianjin. Very good quality wax, candles burning without taking a trace of smoke during the period, the number of church candles, do not worry little internal facilities were smoked bad. This very good quality and a small candle, only five or six cents from the purchase price of Chinese yuan, equivalent to Qili euros. The church \
Some dazzling array of Christmas commodities, many are manufactured in China. Like a small ten-centimeter-tall dolls are generally required to sell three to four euros. According to some insider, this commodity imports from China only a few dollars, profits were prohibitively high.
more Chinese goods in Europe, should be regarded as a garment. Chinese clothing is very popular in Europe, especially some middle and low clothing, cheap, people are recognized. Of course, although these products are made in China, but the brand is not China, but registered in other countries of the foreign brands. Those close to the ocean of Chinese clothing labels, and the domestic price is not cheap compared. If an ordinary thin cotton clothing, they have seventy to eighty euros. The price, for two or three thousand euros a month income Europeans, it is very affordable. But Europeans are surprisingly cheap Chinese clothing, you can still earn huge profits. Such as padded as seventy to eighty euros, they purchase from China is estimated to pay only seventy to eighty yuan.
the other hand, foreign brands in Europe and in China the difference is huge. Like a pair of ECCO shoes, the European sell 99 euros less than nine hundred yuan RMB, and to have to sell more than two thousand pieces of domestic, more than doubled. Inside and outside,
air force 1 classic mid, it is the right of foreigners.
rumor above,
air force 1 low shoes, the blind elephant, may not be accurate. Right when the wine, then entertainment only.
This blog is written in very specific and vivid. Based on my experience of Europe and even other continents, the above is written very real.
If we need a theory to explain this phenomenon, I tend to recommend Lang famous
6 +1 theory. 6 means: product design,
nike force one, raw material procurement, storage and transportation, order processing, wholesale business, retail and other aspects of the terminal 1 refers to the \ Manufacturing and distribution of goods chain in the seven Western companies to control more of the first six areas of high return on investment efficiency,
air force one 25th, the Chinese enterprises are in the bottom of the \ The largest part of the resources consumed, but the profits are minimal.
This blog also mentioned the candle, by chance, saw a candle manufacturer in Qingdao yesterday, Premier Wen proud to report that their candle market share in the world. But I think that their profit is the world's first of several it? Competition production scale, production equipment, employees and other tangible capital,
air force ones, or even market share Competition, there is not enough. Profit is the last word. To profit from the 6, not 1.
thought of this, I have two feelings. First, if we all went to the European companies to open up those parts of 6, a little harder, then, the same people, same environment, the same resources, the same products, foreign companies in China, this 6 Fun Are we Chinese companies can not own it?
Second, 1 to 6 oriented or oriented, in other words, to manufacture or to market-oriented oriented, profit and development is the key to the decision.
and e-commerce, where in addition to 1, what in fact makes no effort, in every aspect of the 6 are to accomplish a great deal.
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