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ike "Free Month's Rent" or "Free Tax Tips." They don't work so well if you use them try to sell things like health related products, direct mail services seminars, tax shelters and other complex things that require a more lengthy sales effort. Here long copy almost always works best. If you sell something complicated like these items, use small ads only for two step type approaches, never to close the sale.|||How to do itOne net effect of such down-sizing is often a much better ad. One way to try this for yourself is to take your current ad and try shrinking it by 50%. If you don't yet have an ad for your offerhttp://ws.yzgs.gov.cn/Admin_login.asp, try to write one half as large as what you eventually think you'll want to use. Here are some ways you might make your ads smaller while perhaps making them better in the process:* Shorten up your headlines. These are cases when you can use just 2-3 words like: QuickBooks Help; Disney Vacation; Free Adoption Booklet; or 5.2% M