Maybe most important,
Sonia Rykiel Resort Too Many Perfect Dresses To Count – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice, though, is the fact that all Style.com runway content will be available–all the way back to 2000. And the images are big and beautiful. They’re more saturated and alive than any other device–even my 27-inch iMac computer screen.
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News Get Your iPads Ready: Style.com’s App Launches Today By Lauren Sherman Wednesday, Sep 8, 2010 / 10:00 AM GMT -5
All in all,
Rumor Denied Prada CEO Was Unhappy With The Spring Collection – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice, it works really well. It’s useful. And that’s where most fashion apps miss the point. If the the app doesn’t have a purpose, then users will quickly forget about them. Style.com’s app is sticky because it’s a necessity for its reader.
“Some around the office are calling it fall’s must-have accessory,” editor-in-chief Dirk Standen jokes, kind of. In reality, it’s got all the “core elements” of Style.com’s iPhone app, but with the advantage of a much larger, clearer screen. Which means videos play a bigger role in the overall content strategy. In fact, Style.com has teamed up with Nowness on a co-produced video series. There will also be interactive shopping videos–bringing the site’s market stories to life–as well as Tim Blank’s classic runway videos. (Great news for those of us who were huge fans of his E! show Fashion File.)
The genius of Style.com‘s iPhone application is undeniable. For anyone who considers the site a resource–a sort of modern fashion library,
Tasty Treats – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice, if you will–the app has made searching for a specific look, a front row image,
Special Edition Sunglasses, or a show date as easy as a flick of the thumb. That’s why over 750,000 people have downloaded it over the last couple of years.
Why can’t most magazines figure this bit out? Standen believes some pubs have difficulty translating their content onto a new-fangled toy because they haven’t mastered the internet yet. “Style.com was born digital,” he says. “We know how to create compelling fashion content for the web.”
The Conde Nast site’s new application for the iPad, which launches today, is similar in its function–just bigger and better.
You can download Style.com’s new app onto your iPad today. And yes, it’s free.
The runway section of the app works very much like the website–you can click on thumbnails instead of going through a whole slideshow.