Last week some super smart ladies on the Access Program Management team wanted to learn more about Access users and what fuels their passion for the product. The discussion reminded me about a marketing class I attended on value propositions. The instructor presented the underlying foundation for any value proposition -- functional,
Office Enterprise 2007 Serial, economic and emotional messages. A functional value proposition is good: Access makes it easy to create databases with forms and reports. A economic value proposition is better: Access allows you to collect and report on information to save money through streamlined business operations. The best value proposition; however,
Office 2007 Ultimate Keygen, stirs emotion and conjures feeling. How did you feel when you got your first Access fix? Here is one from my wife... "I'm a marketer,
Microsoft Office 2007 Enterprise cl��, not a programmer. When I first used Access to plan our wedding,
Microsoft Office Professional 2007 Serial clave, I felt a geeky-coolness because I didn't have to wait in line for Support (AKA Clint) to make sense of my family and friends " <div