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141742 2010 年 07 月 09 日 13:50 Reading (loading. ..) Comments (0) Category: Personal Diary
terms in the online advertising,
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online advertising pricing models on a set of common terms:
CPA (Cost- per-Action): the cost of each operation,
F1 States ticket prices - Qzone log, that each visitor to the online advertising based on action taken charge of the pricing model. For the special definition user actions, including the formation of a transaction, access to a registered user, or a click on the online advertising and so on.
CPC (Cost-per-click): cost per click. According to the advertisement is clicked charges. Such as keyword advertising generally use this pricing model.
CPM (Cost per Thousand Impressions): cost per thousand impressions. 1000 per display banner ads (impressions) expenses. CPM is the most common one online advertising pricing model.
CPO (Cost-per-Order): Also known as Cost-per-Transaction, which according to each order / to the way of charging for each transaction.
PPC (Pay-per-Click): click on the ads or e-mail based on the number of users to pay for the information of a Web advertising pricing model.
PPS (Pay-per-Sale): According to online advertising sales generated by the number of direct payment A fee pricing model.
CPTM (Cost per Targeted Thousand Impressions): After localization of the user (such as demographic information based on position) of the cost of thousands of impressions. CPTM and the difference between CPM, CPM impressions of all users, while CPTM is only through the positioning of the user's impressions.