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Reprinted from 372894998 at 14:21 on August 26th,
red wing heritage boots, 2010 Read (loading. ..) Comments (0) Category: Business Management
1, at least 100 to send 50, the equivalent of cash to spend 100 yuan, 150 yuan to buy a commodity, that is 100/150 = 6.7 fold
such as the original deduction rate of 25% of the original profit of 25 yuan, suppliers settlement amounted to 75.
participate in the activities, the supplier is based on the balance sheet to calculate the sales with coupons. Assuming the same 25% deduction, the supplier may end 150 * (1-25%) = 112.5 yuan, 150 yuan of sales but accounted for 50 in vouchers, cash only 100 yuan, so the shopping malls have come out ahead 12.5 yuan, This deficit. Therefore,
red wing shoes sale, to improve the deduction rate.
by 100 yuan in cash, shopping guarantee was 25 yuan, 75 yuan suppliers may push down:
75/150 = 0.5, shopping malls deduction rate to 50%, in order to ensure the deduction under 75, except 50 element of the coupons,
red wing sale, shopping malls and 25 yuan in cash earned. The supplier is 5 fold if the purchase price to a penny not earned, if not discounted, 150 sales, the supplier can earn 150 * (1-25%) -150 * 50% = 37.5 million.
2, \> to participate in the activities of the A counters,
red wing store, shopping malls deduction rate of 45%.
do not send the B counter for the only charge,
red wing motorcycle boot, due to the relatively strong brand, shopping only in the original deduction of 20% of the counters on the basis of an increase of 5% or 25% deduction. A counter
customers purchased 100 products, get 50 coupons for the B counter
all round in the transaction process,
red wing shoes outlet, the mall gross profit = 100 * 45% -50 * (1 - 25%) = 7.5 yuan
Shopping margin = 7.5/150 = 5%
Example 2: do not charge for sending only the C counters in shopping malls only a symbolic deduction rate of 25% increase 2% or 27% deduction.
customers bought 100 C counter products, get 50 coupons for the A counter
all round in the transaction process, the mall gross profit = 100 * 27% -50 * (1 - 45%) = -0.5 per
Shopping margin = -0.5/150 = -0.3%
customers bought 100 C counter products to get all 50 coupons for the B counter
transaction process in the round, shopping malls gross profit = 100 * 27% -50 * (1 - 25%) = -10.5 per
Shopping margin = -10.5/150 = -7%