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profit maximization (L2)<br />A possible goal for a firm implemented by setting prices SO that MARGINAL REVENUE equals MARGINAL COST. When, at the margin, revenue is greater than cost, total profits could be increased by further output; when costs are greater than revenue, total profits decline. In the diagram the total profits curve is plotted by calculating the vertical distances between the total costs and total revenue curves. Up to output OM total profits are increasing as marginal revenue is greater than marginal cost; after output OM marginal cost is greater than marginal revenue and so total profits decline. At OM, where total profits are at a maximum, marginal revenue is equal to marginal cost. Traditionally regarded as the central aim of the capitalist firm. & Total costs<br /><em>See also:</em> managerial models of the firm
indirect factor content (D2)<br />The total amount of the FACTORS OF PRODUCTION used in all stages of production prior to the last to achieve a particular output.
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requirements, to subscribe for new shares in proportion to their existing holdings.
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