Posted by: Meridith Levinson in Greatest Practices
Topic: Private Management
Weblog: Occupation Connection
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I'm constantly amazed at the amount of site visitors private branding stories generate for CIO.com. My previous tale within the subject, six Personalized Branding Mistakes that will Threaten Your Job Search, turned virtually 16,000 web page views in its initial week.
The numbers inform me that CIO.com viewers are hungry for information on this subject. To comprehend why, I spoke to two private branding strategists who've knowledge functioning with IT experts. They explained why personalized branding is this kind of a sizzling matter appropriate now at the same time as it professionals' most frequent hang-ups throughout the apply.
Randi Bussin, a licensed career coach and Attain private branding strategist,
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At the same time, she adds, they are seeing and hearing a whole lot about the position individual branding can perform in their career searches, but they do not know how to put the principles of personalized branding into practice for by themselves.
"People are realizing you have to do this," says Bussin. "It's a non-negotiable. If you can't say what makes you unique from everyone else applying for the identical career, you're going to have a hard time rising above the noise."
Personal branding is equally important to IT pros who want to increase their career security, if not advance their careers with their current employers,
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"In the business world, soft power trumps hard power," she says. "The farther up you go in a company, the a lot more important these soft power skills are."
These soft power skills, which include leadership ability, communication skills, presentation skills, and relationship-building skills—combine to create an individual's personalized brand.
Despite the advantages private branding confers to IT pros, the practice can be painful for them. Here are four frequent pain points IT pros knowledge about private branding:
1. Some never want personal branding to matter in their job advancement.
"A lot of information technology people are struck by the fact that the school rules no longer apply in the business world,
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2. They do not like the idea that their appearance matters.
Like it or not, your private brand is inextricably bound up with your appearance—the way you dress, whether or not you wear glasses, your grooming. "There's a lot of evidence that packaging plays a strong part in how people view you," says Kaputa. If you want to be a VP, you need to dress the part, she says,
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