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Old 05-18-2011, 07:16 AM   #1
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Default Android Market Research China

in accordance with the May 2010 statistics and growth trends, the present estimated number of applications has been Android close to or over 70,000, with the bowl sibling two days antecedent, while talked about in the talk entrance android application problems, ambition to know At present, the android approximately some of the habits of users, including the Market's favorites, as well as the conception of user applications and so ashore.
aboriginal questionnaire can be seen here:
you more concerned about what types of applications? * Games can be more efficient social choice personalized financial movie [such as the skin] Health Shopping Sports Travel Other:


for access to applications, you prefer that way? * Radio to eoe, Andrew, machine front or the official website to download and install through the built-in market apk installed


For a variety of Android Market, which one do you prefer? * Eoe market radio front-market mobile market machinery Andrews MM app cache Google officially Market (Google android market)


Android application of a particular, if a fee? What is your mental price (RMB)? * Radio 0.5-2 per 2-5 million 5-10 yuan 10 yuan
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questionnaire information:
questionnaire distribution channels - Tencent microblogging, twitter, Andrew Forum, machine fronts forum, eoe forums,Supra Footwear, such as mobile Internet users QQ group
main survey audience-android mobile phone users (do not rule out a small quantity of water)
-334 copies of the questionnaire sample size


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now published its findings about:
1. You are more concerned about what types of applications? (Multiple choice)
setting this objective is to acquire a better knowing of the needs of users of various types of applications the degree.
can be seen from the diagram underneath, many general applications, the altitude 5 are: games, social networking, video, efficiency and personalized (eg skin theme.)
A. game demand remains strong, but for immediately the peppery android game is still very small, mostly from other platforms, particularly the version of iPhone platform transplant, and the low efficiency of the pre-ROM , models and more to send the resolution is not uniform, these have led to a huge game corporation has even now been fired android version of the masterpiece. I trust that with a resolution of 800 * 480 nearly two annuals to become criterion, 2.2ROM performance improvements, and support for flash, high-quality games will be pile up.
B. android favor if I say that is connate of the Internet, it is estimated you will not object, yes, google's powerful google contacts and google calendar, immediate move gmail, you can forever on gtalk ... ... In these applications assist you deal with personal matters, while also supporting social networking application for you, then the strong degree of social networking applications are also in second area is not so curious, such as the current free on android twitter consumer has seesmic, twidroid, twigee other domestic micro-Bo have Tencent, Sina ... .. of lesson, microblogging has fair been gfw the foursquare.
C. Efficiency Class application is more concerned about my type, but also individually meditation that the needs of the maximum stiff application of the highest durability. Because the efficiency of the type of applications to real life and go for your convenience, to make entities systematized and better quality of life. Typical applications are dropbox, sugarsyc, calendars and so on.
D. and personalized entertainment came in the third and fifth place, the regular demand for mobile phone users, not much annotate.


2. For access apt applications, you prefer that way? (Radio)
android applications for access to the way, I divided the two cases: one is built into the system instantly through a variety of market (including the google market, Atradius markets,Cheap Supra Shoes, etc.) to search for the entrance, the installation; the other is go to manifold forums (such as Atradius Forum, machine fronts forums, etc.) or to download the application site apk document, and then install the android phone. Surprisingly, 63% of users care for download applications from the pc later the installation, it is estimated that some users care for install from 91 gopher, or to browse the forum recommended the application software and then choose to install a relationship post. And my personal habits are: be the recommendation of friends or an application through a variety of sources that, if interested, will use the phone google market search (or two-dimensional straight search for the application code),Supra Skylow Shoes, if free, I directly install, and if charges then I would accepted to see if there is a variety of forums cracked version, if there is to download the apk to install, and finally paid enough to buy.



3. For a kind of Android Market, which one do you prefer? (Radio)
Yes, see the emulating figure, you will impact nice, because many students like Andrew market. This network in the country with the android Atradius market to promote and nurture are inseparable. We can recollection, you just bought gphone, the system is not already installed Andrew market. I inspected the position from the point of view, most of the domestic android mobile phone users to buy is a parallel, but most of the parallel (in particular, sales champion HTC G3, HTC G2) have been pre-loaded with a variety of jobbers based on Andrews modified version of the ROM (such localization, optimization of ROM did in commute for a great number of consistent fans), which markets to preset Andrews, Andrew is also the first team to do an neutral market, click on the entry to collar a large number of users, much higher than third place in the machine front market.
of course,Women's Supra Vaider Shoes, more than half of the users to the official market or willing to download or quest applications, at the end of the day,Kids' Supra TK Society, here is the most full and most safe.


4. Android application of a particular, if a fee? What is your mental price (RMB)? (Radio)
purpose of this inquiry as you can see, apparently, is to know the current domestic consumption of the concept of user applications android.
334 users have selected the 0.5-2 per 202 grade, which manner that 60% of the students applied for the android is the psychological price of 0.5 yuan -2 yuan. I think that with the android market, nearly 57% of the free applications to users with a benchmark,Supra Pilot Shoes, not competent to communicate to the user a worth for money concept.



Summary:
1. social, efficiency, games, entertainment and personal applications will still be demand, but according to the long tail achieve, applications are not necessarily a small minority do not make money.
2. Entrance war is chronic, although MM and China Unicom mobile application stores nearly did no occasion also much attention (if they do not establish a nice application evolution, distribution channels, that really merely make ophone, music call catastrophe). Andrew unofficial market, this type of mall shelves whether they can dictate a definite number of high-quality applications, and rational pricing, remittance channels open up, then the aptitude to profit ought not be languid.
3. domestic expense of software applications can change the outlook of not one or 2 days, because either secondhand to enjoy free of charge. So how advertising through the built-in combination with fitting costing, and quality of the application to assure profitability is a problem. AdMob advertising merely cheap profits are suppressed, Adwords blocked, the domestic advertising platform is not mature, such as: excavating sticks and rice. Good platform needs good application to aid, and good applications need fast hardware development team to forging, forging process needs to have cycle of mutually beneficial industrial shackle, advertising platform is a portion, google ROM and provide a more mighty API is a chapter of the development, extremity manufacturers and the development of a muscular crew embedded in the machine is also a part of the cost you are willing to cost enough to buy a appropriate be used to support the developer is too a very important part.
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