Wang Xiang Yu De successive away
buffet twice, Lin and Li (pseudonym) also talk about websites and Internet companies build entities, voyaging all. Lin and Li reveals a tired voice.
Lin and Li is an Taobao shop owner, 3 years ago, wholesale raiment by the students he Now his shop in the average monthly trading volume of 15 million people, be a big seller out. In appending to operating Taobao, the Recently Lin and Li has a new intend - to build a brand label in their own B2C online shopping platform independent, if it were not forhing another, these lines can be in the second half.
truth, do speed up big sellers. Purpose is simply to gradually dwindle dependence on Taobao - Taobao crown level to be involved in a seller's
Taobao's The so-called To set up an independent shop outside Taobao or build their own independent B2C online shopping platform.
Taobao launched the to a new circular of emulation for resources and the flow of most of the space has been seriously squeezed the seller. More major cause is the Alibaba Group is the cardinal shove Taobao Mall.
Alibaba Taobao Mall B2C mart is the most missing correlate, and in the culture of the claims to have over 1 hundred million users, Taobao, more non-paying users to transform part of the cost of Taobao, Taobao also be able to dictate users level began a frenzied charge, a promotion circumstance at each turn tens of millions, many vendors too much.
Now, if you open an advertisement (open Taobao able to look the home sheet ad), cost close to 10 million daily, when the aboriginal only 4 channels, now turned into eight channels, the promotion effect is obvious aggravate than the original; in the links, train and Ali brought her mother in self-marketing, there will be promotion mingle, the high cost of these combinations the same, if we go in without paying the seller hopes to promote their own sale, the probability is 0
this manufacture shackle Taobao tremendous benefits, and promotion expenses along 10 million every year in the 30 million or more, attach with other train (the largest chip of Taobao income), that is, goods PPC,
Chickens and ducks apt dine the world's best pract, link advertising and promotion of Ali outside the mother's station,
The aboriginal 1 ... 09 20, Shi Yuzhu Taobao want to be like, like, sucked into corporate and other large sellers Taobao Mall, each portal will be the proceeds in commerce units.
enhancement procedures are generally modular, namely is, elect the hard roomy,
I still tin no do ..., train, enhance the fusion of Ali, her mama, so that the composition of a minimum of 100 million yuan.
Needless to mention the small tradesmen, even those hundreds of thousands of every month trading volume is estimated that likewise missed the big jobbers this amphitheatre.
He said doing business in Taobao is the cost campaign to fight, do not look hundreds of thousands of transactions a month appear like a lot, in fact, did not acquire much money, let alone spend millions each year to do promotion.
mind
Ma big sellers are natty, but the seller seems to have guessed his thoughts yet had. For whichever massive sellers, Taobao is the irresistible temptation, more than half the digit of registered Internet users in China Taobao is the largest user of chief, so they will not give up accessible Taobao. They are also unpredictable variables in the hereafter is full of concern, and secondly, if the real big how to do? Because then the next big Taobao only a flagship store, control the flow and resources are still in the hands of Taobao. So, do not give up the premise of Taobao,
GHD Blue Straighteners, and then build a network platform of their own B2C sellers will become an unavoidable alternative for the crown. Very simple, e-commerce is a big trend, these sellers will absence to change ahead the onset of a arrangement. Lin and Li
choose to build their own platform-independent reason is simple: to survive. He said Taobao like him in the
But he also said
Taobao over-reliance aboard the concerns: I must compete, the only course is to establish an independent Web site traffic and use of previously established the credibility of the consumers in the transaction Taobao process of gradual transfer of these resources to their own independent website, go there No stuff how time alterations Taobao affect on me no many
the same as in Taobao nativity and grow the altitude ten brands Jiasidaier network merchandise, the employer Xu group seems to consider more far-reaching, and his goal is to Jiasidaier out from the network became a real sense renowned thing brand. He said the B2C choose to build their own network platform, chiefly to enhance their own sales channels, but also for their own brands beneath the web from the Internet to be a necessary groundwork.
studied that Jiasidaier opened in Shenyang final year their first flagship store entity, Xu group initially achieved the Jiasidaier brand goods to the entity from the network brand degenerate.
compare, SHUAIKANG the perimeter layout see more interesting. Entity itself is well-known brand, its flagship store in Taobao also ranked first in the industry, the flagship store every year tens of millions of contributions as Shuaikang turnover. Even so, SHUAIKANG or outside in the quest for the second inter Taobao road, spending big amounts to establish its own divide sub-brand of B2C e-commerce, Yu Lei said Connor focuses on the significance of the birth of the brand SHUAIKANG perfect combination and channel coverage, for the cooperation and confidence in Taobao, modes of cooperation may be more in-depth this year.
in the choice of a new road in the meantime, they also mallet to the side of Taobao sellers in this position, at the end of the day, their independence until the fledgling network platform, Taobao is still a nice choice.
mountain forest and establish self-selected, platform construction, disbursement issues, traffic problems are an urgent need to solve his problem.
chapter of the big sellers and other third parties shopex culling and set up their own independent mart, industry-leading shopex for sellers to provide operational management from the shop to generate a scope of services, and can synchronize the information the seller Taobao to their own independent shop, fast and easy, spend will not be too tall, this road looks beauteous.
a seller says, shopex been able to do the sync Taobao independent shop, but also for shopex Taobao partner, also said that the independent shop's entrance and the traffic is mainly accomplished via Taobao.
SHUAIKANG to their sub-brand Yu Lei said that in 2010 SHUAIKANG B2C network construction investment will mushroom substantially, the first is the cooperation and Taobao in 2009, Taobao's flagship cache in ad costing per month on fewer than 2 million investment in 2010 may be a few million doubled ten times; the same time will also be CCTV and other major medium for their own new brand,
but this is apparently not fitting for always sellers, not all sellers have this strength. While maximum sellers are
Taobao has also confirmed that indeed there are many buyers are considering their own B2C web platform. Taobao insiders said, a big buyer of such an doing would not reason too many of Taobao.
(Economic Observer)