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to talk about some nominal,microsoft office Professional 2010 code Most compl, form a B2C team, there are a few off topic is very important:
1, CEO

D, COO of age can not be too early 30s is appropriate; because after 2010 the B2C start-up often takes more than 5 years before being shown signs of scale, more than 8 years of market leadership can only take on the COO, the intensive needs loneliness. And China's reality often is: short-term too much.

design director:

Chief Data Analyst (Data Analyst, Data Analysis Assistant)
1, storage of the SOP, personnel management, risk control methods and tools, and general internal management vary widely. B2C management system, can not be directly applied to the warehousing sector, which is why a large B2C warehousing and logistics sector is one of the reasons independent legal entity (second of course, to the internal settlement of the transfer of profits.)
this position, the requirements of the largest in the industry had fought a long time, especially relevant connections, must be broad, cost-effective enough to get a good short-term exclusive merchandise, quickly open up the situation.

A, CTO relatively easy to find points, because the target is clear, had a few large B2C or chief architect, chief technology officer (except Taobao his bottom and B2C differences too)
2, warehousing investment in large and deep water, for a halfway decent managers, the accounting can not accurately and effectively for the future investment in fixed assets 6 months to six months left margin. The end result is often not critical positions is a waste of money.
3, Marketing Director
must first e-commerce industry expert, the core subsystem (catalog, shopping cart, payment, order processing, CRM, WMS, RMA, billing, access control, Log log & report) was familiar; best to allow CTO find their own, the industry mix for so many years, everyone a little brother. To work directly pull it, quick, after all, about half a year before in business development, will begin the development system.

Director of Operations (Operations Manager, Customer Service Manager, logistics manager)
A, the candidate must be done B2C, and took over the marketing team, have done and not done, the difference is still very large
B2C editor is often an overlooked role, most B2Cer that the editorial team whose sole job is to update the product information, in fact,microsoft office Professional Plus 2010 x64 key, big wrong, templates + reptile + in goods under the premise of their own camera, editing, updating product information the workload is not large. Either vertical or branded B2C B2C, shopping guide is to enhance the interactivity of information, increase access to viscosity, the best way to enhance one of the conversion. Of course, the
This post really fight
this position must have a particular special emphasis on the experience of starting from 0, it is because:
Editor:
executive team's organizational structure and professional background

1, Chief Operating Officer

B, the split system design work to a different PM, such as foreground, background, internal systems, reduce the requirements for PM;
Marketing Director (Planning Manager, Marketing Manager, SEM / SEO Manager, WOM Manager, BD Manager, Marketing Assistant, design director)

A, COO of the candidates must come from e-commerce sector, which is an effective complement to CEO and constraints, to avoid a serious strategic mistake.

B, CTO of experience and qualifications are very important, if not familiar with the electrical industry, business, technology and then cattle, once the underlying structure of error, direct economic losses (either a system crash, functional bug or the operational needs of the development behind schedule ), can not earn money to see the throbbing pain, not every B2Cer have experienced.
the best candidate is the type of brand purchasing so-called Followed by the purchasing managers of large super, they are price controls and strong, but the extent of the goods is less familiar.
one more than middle managers, integrity, kindness, Kaopu compromise that is necessary and can not be a prerequisite

2, Product Director
core team's organizational structure and professional background

luck and connections, in 2008 before the addition of new eggs and Amazon, I really do not know which independent B2C similar position. Referrals to find someone who it, a total of more than 3 years of experience to always such people who, while did Mkt, UE, Finance Almost no one, to find the same time did Mkt and UE, and you'll smiling now. This is quite a mixed bag of powerful line of business, many people are playing the actual concept can not do live, acquaintances, and recommended that background checks are necessary.



B,win 7 serial, the candidate must have good industry contacts, I can understand the major channels / media put the real effect (click-through rate, conversion rate, customer price, the repeat purchase rate, ROI, etc. ), rather than the industry legends, thus reducing the cost of trial and error
Product Director (Product Manager, UI manager)

the disadvantages of doing so is inefficient, PM comparison difficult, and often need to oscillate between various departments and compromise the integrity of system development are lacking. Benefit is reduced, while on the request to ensure that system design does not appear large deviations.
A, in the past I insisted that, B2C, CEO must be from the e-commerce industry; But now, I can not hold on.

D, if the CEO he is the majority shareholder, that's better, because he was a very important to avoid the risk of: commission to manage risk. Consistent with the interests of management and investors, things will not be binding the hands, will the pursuit of sales volume and market share, rather than pure financial figures. B2C as the flow of trade, market share is always the first one, a large scale have the right to speak, to control the upstream and downstream, this is an irrefutable truth. Recently, Chen and Huang Guangyu of intense commercial warfare strategy of the largest differences in here.
particular need to introduce is the Beginning of B2C, must be market-oriented rather than product-oriented, simply, is to drive sales of goods rather than the market with a strong push, therefore, commodity / brand director of the daily work The most important thing is to haggle over the price and sales forecasting, and marketing director of the most important job is with a good product / brand director to achieve these sales. Simply put, BD back category sales and gross margin, Mkt back total annual sales, commodity-based market supplement.
1, PD, Director (Product Designer)

relatively easy to find the post, the traditional brand of the students can directly into the drama, the only difference is: B2C requires a lot of product details and not representative of the style of a large picture, so director of photography, editor of the requirements is far no traditional brand is so high, but the workload will exceed a few times, so the need for strict implementation of SOP control costs and avoid high fixed costs per sku, I do not sell deficit. This regard, McCaw counted on the forest is the industry benchmark.
Warehouse Logistics Manager:


1, Commodity Director
B, to some extent, COO harder to find than the CEO; The reason is simple: in B2C just 10-year history, the real systematic process of starting from 0, through the IT system to manage order processing, warehousing, logistics , data analysis, UE integrated operations personnel, very, very small. Early large B2C operations executives often have fame, generally will not came back to life; late into the operating executives, are often not collected from 0 through difficult years of the period, had finished a good day a few poor days, there is a risk. This is why many multinational executives parachuted into the root causes of private enterprises hang up, not agitated, the root cause of the correlation or lack of starting experience.
A, adjust the process, submitted by the End-user demand, PM to analyze and prototype confirmed by the End-user
Reporting to the CTO
theory, PD team should be divided into two teams, one responsible for the development of new features, the other is responsible for operation and maintenance of existing systems. Similarly. QA students should also be divided accordingly. Which, QA manager, is in fact quite high, one should understand the actual needs of the business, the second to be able to continue the training of relevant groups, from the business logic of thinking, quite frankly, for the technical staff, required, or pricey.
one, the legendary 3O division (CEO, COO, CTO)
also more difficult to find the post, because as the escalating cost of Internet advertising in the past to promote the way of resources as the core is difficult to achieve the target ROI, while the B2C mode based on the promotion of WA, not many people really know. A lot of market people, before doing electrical business, and even do not know what GA is, let alone Omniture, ComMetrics year, hundreds of thousands of these expensive tool (of course, UE, UI also need to use these tools.) Despite this, we can have some standards:
PD Director (PD Manager, QA Manager)
B, first of all, not only understands but also understands e-commerce products / brands of CEO, it is hard to find, but in the foreseeable future, a tremendous shortage of qualified personnel electricity supplier, will become increasingly difficult to find.
2, COO
2, according to the data quickly to do A / B / C / D test, and timely adjustments to ensure conversion rate
C, I think, may be more suitable candidates will be drawn from the batch of the end of 2008, the formal start (from the location, take the team, system development, building storage begun, step by step, system), rather than the wild ways to start a comprehensive B2C enterprise operations personnel, these companies, while small, 20-30 always have. Human cost is also much higher, generally no more than 50W. However, to find or search to find their own, are quite hard, a good carrot generally pit, to find the best in the industry familiar with the brother of the head recommended, such as send on behalf of the veryls.
As more middle managers, not them here, just pick out a few more controversial positions on to the next:


Brand Director (brand manager, supply chain managers, product designers, photography director, editor) - For its own brand B2C
customer service available in the market, generally divided into two categories: type of customer service and after-sales-type call, the former such as China Mobile's 10086, which like all kinds of TV shopping. Now it seems, is responsible for TV shopping OB and post more suitable for team-leader of the team with B2C, B2C customer service because the three main tasks: to persuade the purchase, sale and processing and secondary marketing, they have done.
report to the CEO:
2, brand director
Director of goods (purchasing manager, editor) - For channel B2C

B2C industry, a new, two cross-border, three high-speed growth, so, for the team, demanding, requiring not only can think, learn, perform well, but the speed must be fast. Hands and then slow to do even superior, nor is it the good with today's B2C, the reason is very simple, no time trial and error.
1, how to ensure and Landing Page Banner outside the station to maintain the same demands, and with a strong call-to-action capabilities
both platforms B2C, B2C, or its own brand vertical B2C, from the perspective of the supply chain, B2C business model, the front end (brand / product + Mkt) and back-end (order processing, warehousing, logistics, data analysis , UI / UE, system design and development) operation vary widely, largely front-end personalization, back-end standardization. Therefore, 3O division of labor should also respect and based on that fact.
PD Manager & QA Manager:

Director


C, followed by, B2C demand exceeds supply, the blind can be great low-cost four times to kill already dead, on the goods / brand is being increasingly highlighted the importance of familiarity, I can responsibly say that 10 years after product / brand is good or bad, will determine whether the survival of a B2C; and operational efficiency, determines the speed and scale of the growth of B2C. We look at all kinds of purposes Taobao top5, its own brand (such as 7 princess, Liebo) has begun to slowly replace the channel status to the seller.
head of design requirements and the media is different, B2C design capacity of the core charge is not how beautiful the pictures do, how branding, but the following two points:
2, chief data analyst
report to the COO:
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middle managers are the backbone of a team, for the B2C this great emphasis on speed of execution and a team of trial and error, their efficiency and attitude, the final decision of the executive-level state of mind, efficiency and growth rate. So, instead of the right people choose the best people, in terms of cost control or career ladder, it is most important.
Customer Service Manager:
three, B2C's management team, professional background and ability to set aside not to mention the most important character traits have 2

a capable bad body damage to the organization than good to a large multi-abuse, the students again if the bad guys have the story up the circle and extraordinary management capabilities, it is absolutely organized disaster. Executive level employees will continue as part of the loss, the other will quickly follow suit; part of managers to prevent and fight against such persons Zeyi first priority, rather than whole-hearted work. Over time,windows 7 ultimate product key, the efficiency can be imagined.
operational needs from the reality point of view, CEO responsible for the brand / product + Mkt, COO is responsible for order processing, warehousing and logistics, data analysis, UE, CTO is responsible for system design and development (PM + PD + UI) is a relatively good core team division of labor. Of course, in addition to operations, as well as public relations, administration & legal affairs & HR and capital operation, and not within the scope of this article.
Second, the management team and other industries is slightly different, B2C basis of soft capacity of the team were: innovative thinking, quick learning ability, efficient execution
1, willing to take the risk of trial and error, and constantly try new ways and means, and the good is satisfied the bridge, turn around time, not because of insistence on face or other errors. The acting style is the staff's largest source of motivation and confidence.
2, have the inquisitive spirit of the fine operation, in particular, review process, to the greatest degree of unraveling the details directly. This spirit, can help enhance the B2C internal and external resources to maximize efficiency, early warning, reducing the cost of trial and error.
3, CTO


Second, 3O professional background requirements
long ago, was naive to think that the so-called team, nothing more than gay + brothers in a common goal, passion, harmony a meaningful thing to do; so many projects meter line, although not say no to The negative and small have been slaughtered that is for certain. B2C suddenly did find that everything has limits, this method is used for operations-based team, is simply a mess, especially B2C this fast paced, close collaboration with the organizational structure, there is no clear hierarchy, authorization, reporting and evaluation system, such as the arm is difficult to make the team refers to overcome one after another hill. Next, let's take a look at an initial stage of the B2C organization should look like it (a purely personal experience and views, please Paizhuan)
Postscript: It's all there on demand for a simplified version of the team structure, simply say that some jobs can reduce the requirements, some jobs can not reduce the requirements, mainly to see the company's development phase and the importance of the shopping process. In general, the control operations, data, storage and logistics, and management of goods / brand, the management Mkt, design, management techniques are not a compromise position, which 7 constitute the entire user experience B2C operations, is very difficult to compromise.

requirement of this position and COO almost similar, if not appropriate, can reduce the requirements, did B2C front-end operations (UE optimization) can barely get started, but so have the logistics team from the Director of Operations in split out a separate report to the COO; customer service manager and operations manager also have to compare to the power of Caixing.
middle management team, organizational structure and professional background

E, if the CEO from traditional industries, it is best to have had a successful start creating channels from 0 or brand experience, but, as if yellow Dangdang CEO said The failure of a format, This is, for a Chinese company, is the best path is almost a.
this post is in all the most difficult to find: the theory, this person should not only have a deep understanding of B2C business and predictable, but also need to have strong communication skills, in a sense, he should have at least 30% of the COO of the bigger picture and more than 50% of the planning capacity of Director of Operations, and has a very high authority, the system can determine the front and back office functions and interface design. Of course, this is the best situation. Unfortunately, this ideal state candidates, almost no, even if there is also Operations Director of the do. Therefore, in practice, tend to adopt a compromise method of operation: