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et**This is where you can reduce your potential customers yet still increase your profits. Become a specialist in one particular area of your business. A few examples may help.A clothes shop would be just another clothes shop in any town or mall but if it specialized in, for example cheap lv, party clothes, people would come from other areas for that special dress or suit.If you own a book store then you are competing with similar stores with similar products in every town. Specialize in jordan heels for woman, for example christian louboutin wedding shoes uk, aviation books and you could get International recognition for the place to go for that particular subject. Well maybe not to 'go' but to order via mail order (could be an expensive book otherwise).Think about your business and how you may be able to create a specialist niche for yourself within your industry. Is there a particular profession you do a lot of business with, an area of your country that requires your services more than any other, a hobby whose participants use your products. Define a niche for yourself then promote your business to that niche.Maybe you could have more than one niche but keep them separate. If you have others working with you, a partner, spouse or trusted employee, then you could consider each having control of oneyilai：
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