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-   -   Windows 7 Forget Linux. Microsoft trains retailers (http://www.freeadvertisingzone.com/showthread.php?t=1096264)

04-22-2011 06:44 PM

Windows 7 Forget Linux. Microsoft trains retailers
 
There;s been a lot of coverage of Microsoft;s training materials aimed at Ideal Purchase retail personnel to aid them sell Windows vs. Linux. Frankly, I was surprised Microsoft bothered to invest the revenue and time to make these docs, provided Linux PCs constitute about one percent with the market. (Linux servers, naturally, really are a various story and 1 Microsoft is and requirements to continue to concentrate on….)Ars Technica has unearthed a more telling set of Perfect Acquire instruction docs from Microsoft: Ones aimed at teaching store staff how to pitch Windows 7 PCs vs. Macs. Provided how much time, effort and funds Microsoft is spending to fight Apple,Office 2007 Keygen, these docs are lots more relevant and interesting,Windows 7 Key, in my opinion.According to the slides posted by Ars, Microsoft is continuing to push a number with the same messages it has been delivering with its Laptop Hunters TV commercials: Windows PCs provide more bang for the buck than Macs. 1 slide says users can save up to $300 by choosing a Windows machine over a Mac with comparable specs. (Ars reporter Emil Protolanski wonders aloud how Microsoft came up with that figure. But there are no details on the slide.)Other messages in the training docs: PCs supply users more customization options, more games and more choices of apps than Macs. 1 slide pits the Windows 7 dock against the Mac OS X dock and claims the Windows one is “familiar but better.” (To date,Office 2007 Professional Plus Key, as Ars notes, the Windows team been careful not to compare/contrast publicly the two docks.)I realize Apple built a whole campaign around the concept of “switchers” and that there are, indeed,Windows 7 64 Bit, a measurable number of former Windows users who are now Mac users. (I get mail from them quite often.) But I am skeptical that shoppers in the marketplace for a new PC are equally open — by the time they walk into a retail store — to buying either a Windows PC or a Mac. I feel as though by the time they are ready to spend,Office Professional 2010, they;ve already decided whether they;re a PC or a Mac.What;s your take? Does Microsoft need to be coaching Perfect Obtain personnel on how to pitch Windows PCs vs. Macs? I think Microsoft;s revenue would be better spent teaching retailers how to convince Windows XP users to upgrade to Windows 7, myself….


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