Google PPC thing
 

Frequently, I see Google’s sponsored ads utilizing results from index. I am pertaining to pay per click. Applying such scheme is not bad even though the result of the competent keywords would result to a list of organic. Through the display, every 4 ads are assembled in columns. Rather being searched, there are 2 buttons being displayed on the search box providing search results then they are paid for this. Is this is a good matter or not? Did you experience such thing? Kindly share your insights regarding this.