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“Nightmares Never Sleep” headlines an integrated marketing campaign debuting the Air Jordan 2010, worn by Wade in the ad and the first Team Jordan athlete to debut the shoe on-court during this year’s All-Star weekend.
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What do you think?
“We chose the ‘Nightmares Never Sleep’ spot to debut the Air Jordan 2010 and to show how unstoppable Dwyane Wade is as a basketball player,cheap nike blazers,” says Sean Tresvant,cheap mbts, Marketing Director for Jordan Brand. “The ad also continues the Brand’s celebration of the 25th anniversary of the AIR JORDAN basketball shoe.”
Created by Wieden+Kennedy New York,asics gel 11, “Nightmares Never Sleep” will air today on major networks including ESPN, TNT, ABC,reeboks sneakers, and in cinemas nationwide. The integrated campaign will also be fully complemented with a digital presence on www.Jumpman23.com.
Last night, Jordan Brand unveiled its latest chapter of the “Become Legendary” national brand campaign, entitled “Nightmares Never Sleep” starring the newest member to the team, Dwyane Wade.
Dime Exclusive: Behind The Scenes Of Dwyane Wade & Jordan Brand’s New Ad,childrens birkenstocks, “Nightmares Never Sleep”

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Today I am leaving for a two week vacation to Europe. My long lost college roommate and I are going to be hitting up Spain and Italy and in Italy Vlad will be meeting up with us for a Gondola ride or two! I am super excited for this vacation and this time will actually be vacationing. We are lucky enough to have someone who will write posts for me while I am gone, Nerdphanie! You all remember her as a guest blogger! Now she is signed on as a two week blogger to fill my spot. She will bring you lots of new bags and goodies to look at. I will be posting sporadically, but not my usual four or five posts a day