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Istartedsomething sleuth Long Zheng seen on June 16 that Microsoft had submitted a trademark application for the identify “hohm.”Microsoft has been filing for trademarks on lots of potential names as of late. Not just “Bing,Office Ultimate 2007 Serial (http://www.microsoftoffice2007key.net/),” “Kumo” and “Vine”,Microsoft Office Professional Plus 2007 Keygen (http://wwww.microsoftoffice2007key.net/), but “Sift” and “Swivel,Microsoft Office 2007 Ultimate Product Key (http://www.key-office-2007.de/),” too. (No word still on when or whether either of those latter names might become final product names.)TechFlash;s Todd Bishop notes that the application says Microsoft wants the term to cover the provision of “information to consumers over computer networks,Office Pro 2007 Key (http://wwww.office2007key.ca/), wireless networks and the Internet.” Bishop wonders whether hohm could become a new brand for a home page.I;m wondering whether it might be more likely that it has to do with a home networking service in Microsoft;s three-screen (PC/TV/mobile device) world. Or maybe a geekier Microsoft research project having to do with the electrical unit known as an ohm? A Windows Phone/Windows Mobile play on phoning home? It also could be Microsoft;s naming department attempting to throw nosy Microsoft watchers off the scent of another potential product name.Any other guesses as to why Microsoft might want the “hohm” identify?