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03-25-2011, 08:48 AM
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News Live Strong,mulberry handbags sale (http://www.mulberryshop.org), Wear More Yellow By Faran Krentcil Wednesday,Mulberry Bayswater (http://www.mulberryshop.org/mulberry-bayswater), Jul 18,Mulberry HOBO (http://www.mulberryshop.org/mulberry-hobo), 2007 / 1:38 PM GMT -5
Lance Armstrong and Nike announced a deal today that would make the LiveStrong brand more than just bracelets.
A full line of tee shirts, jackets, and even LiveStrong sneakers are in the works for next season.
The story brings up an interesting question:
Can a charity stunt become a brand?
There hasn’t been anything quite like it in fashion before- M.A.C Viva Glam and Gap (Product) were charity initiatives born out of huge companies, not the other way around. And though Nike was involved in the LiveStrong launch,Mulberry Shoulder Bags (http://www.mulberryshop.org/mulberry-shoulder-bags), they’re now suddenly involved in a clothing franchise.
One more thing: Adidas has Stella McCartney,Mulberry Oversize Work's Bags (http://www.mulberryshop.org/mulberry-oversize-work-s-bags), but if LiveStrong founder Lance Armstrong continues to date designer Tory Burch, will she do a capsule collection for the cancer foundation?
Imagine: Tory Burch for LiveStrong for Nike.
Yellow sequins,Alexa Chung for Madewell – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice (http://www.serresusa.com/cpg132/displayimage.php?pos=-2), we envision.
News Live Strong,mulberry handbags sale (http://www.mulberryshop.org), Wear More Yellow By Faran Krentcil Wednesday,Mulberry Bayswater (http://www.mulberryshop.org/mulberry-bayswater), Jul 18,Mulberry HOBO (http://www.mulberryshop.org/mulberry-hobo), 2007 / 1:38 PM GMT -5
Lance Armstrong and Nike announced a deal today that would make the LiveStrong brand more than just bracelets.
A full line of tee shirts, jackets, and even LiveStrong sneakers are in the works for next season.
The story brings up an interesting question:
Can a charity stunt become a brand?
There hasn’t been anything quite like it in fashion before- M.A.C Viva Glam and Gap (Product) were charity initiatives born out of huge companies, not the other way around. And though Nike was involved in the LiveStrong launch,Mulberry Shoulder Bags (http://www.mulberryshop.org/mulberry-shoulder-bags), they’re now suddenly involved in a clothing franchise.
One more thing: Adidas has Stella McCartney,Mulberry Oversize Work's Bags (http://www.mulberryshop.org/mulberry-oversize-work-s-bags), but if LiveStrong founder Lance Armstrong continues to date designer Tory Burch, will she do a capsule collection for the cancer foundation?
Imagine: Tory Burch for LiveStrong for Nike.
Yellow sequins,Alexa Chung for Madewell – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice (http://www.serresusa.com/cpg132/displayimage.php?pos=-2), we envision.