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New York - — Skechers USA Inc. is betting that a home-field advantage will help sell more gymgoers on its butt-toning sneakers.
The nation's second-largest athletic shoemaker plans to open 37 percent more stores this year for a total of 300 as it introduces Shape-ups shoes aimed at athletes. The footwear marks a departure from the debut shoe,crossbody bags cheap (http://www.bestmmshop.org/Miu-Miu-Crossbody-Bags/Cheap-Miumiu-logo-printing-fringed-strap-shoulder-bag-dark-cofffee_175.htm), which promised wearers they could "get in shape without setting foot in a gym."
That pitch helped catapult Shape-ups into the ranks of the best-selling athletic shoes in the country and boost Skechers's sales 55 percent to $997.6 million in the first half. Skechers plans to keep the momentum going by luring athletes through its own stores,cheap miu miu bags uk (http://www.bestmmshop.org/Miu-Miu-Handbags/Cheap-miumiu-shoulder-bag-blue-light-grey-dark-blue_173.htm), where employees know more about the science behind the shoe,miu miu bags on sale (http://www.bestmmshop.org/Miu-Miu-Crossbody-Bags/Ebuy-Miu-Miu-MiuMiu-Crossbody-Bags-Studded-Bowknots-Sheepskin-Coffee_50.htm), said Leonard Armato,italian leather cross body bags (http://www.bestmmshop.org/Miu-Miu-Crossbody-Bags/Ebuy-MiuMiu-Miu-Miu-Crossbody-Bags-Classic-Quilted-Lambskin-Maize_59.htm), who runs the Shape-ups business.
New York - — Skechers USA Inc. is betting that a home-field advantage will help sell more gymgoers on its butt-toning sneakers.
The nation's second-largest athletic shoemaker plans to open 37 percent more stores this year for a total of 300 as it introduces Shape-ups shoes aimed at athletes. The footwear marks a departure from the debut shoe,crossbody bags cheap (http://www.bestmmshop.org/Miu-Miu-Crossbody-Bags/Cheap-Miumiu-logo-printing-fringed-strap-shoulder-bag-dark-cofffee_175.htm), which promised wearers they could "get in shape without setting foot in a gym."
That pitch helped catapult Shape-ups into the ranks of the best-selling athletic shoes in the country and boost Skechers's sales 55 percent to $997.6 million in the first half. Skechers plans to keep the momentum going by luring athletes through its own stores,cheap miu miu bags uk (http://www.bestmmshop.org/Miu-Miu-Handbags/Cheap-miumiu-shoulder-bag-blue-light-grey-dark-blue_173.htm), where employees know more about the science behind the shoe,miu miu bags on sale (http://www.bestmmshop.org/Miu-Miu-Crossbody-Bags/Ebuy-Miu-Miu-MiuMiu-Crossbody-Bags-Studded-Bowknots-Sheepskin-Coffee_50.htm), said Leonard Armato,italian leather cross body bags (http://www.bestmmshop.org/Miu-Miu-Crossbody-Bags/Ebuy-MiuMiu-Miu-Miu-Crossbody-Bags-Classic-Quilted-Lambskin-Maize_59.htm), who runs the Shape-ups business.